Developing a Public Relations Plan Project Discussion
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Developing a Public Relations Plan Project Discussion
Developing a Public Relations Plan, Part 1
Imagine that you are employed at one of the organizations mentioned in the text that has been involved in a scandal or crisis. Make sure to choose an organization that we have not discussed in class.
Examples of organizations that you could choose to write about include the following:
Michigan State University (MSU) faced claims in 2018 from more than 300 women and girls who were allegedly assaulted by MSU sports doctor Larry Nassar.
Penn State University’s $100 million-plus settlement involving the football coach Jerry Sandusky in a sexual abuse scandal that brought down famed football coach Joe Paterno.
Planned Parenthood scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
The Humane Society of the United States’ chief executive forced to step down in 2018 for alleged history of sexual misconduct.
The Simpsons and the Apu Crisis (Brown Face Scandal).
Theranos scandal and CEO Elizabeth Holmes.
NPR and the firing of Garrison Keillor for sexual harassment.
Rolling Stone magazine sued for defamation in 2016 in connection with a story about gang rape at the University of Virginia.
Facebook scandal involving Russian advertisements to influence the 2016 presidential campaign.
Disney’s credibility questioned when it laid off 250 employees in 2015 and replaced them with lower-paid immigrants.
If you are not sure what organization to choose from, please send an e-mail to your instructor for clarification.
Write a 4–5 page paper in which you:
State the name of the organization and describe its mission and purpose. Provide details about the company.
Explain in detail the facts of the event that generated negative publicity, crisis, or scandal. Discuss why this situation would create negative publicity.
Create the specific goals your campaign will try to achieve and justify why you chose these goals.
Design and explain the steps you will take to achieve your goals.
Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6). Identify the internal and external stakeholders who will be affected by your actions.
Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
Include a conclusion to summarize your points.
Include in-text citations when presenting information from other sources. You should begin your search for sources in the Strayer Library.
Use a minimum of three credible, relevant, and appropriate sources.
Include a sources page at the end of your paper.
Limit the use of quotes (no more than 10% of direct quotes in body of paper). Paraphrase content to demonstrate your understanding of the material.
Include 7–8 headings to organize the paper by various sections or topics.
Note: Source pages are not included in the 4–5-page count.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Create a plan for achieving publicity campaign goals and evaluating outcomes.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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Developing a Public Relations Plan Project Discussion
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