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Beverage Strategies and Logistics Case Study
Beverage Strategies and Logistics Case Study
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Beverage Strategies and Logistics Case Study
Purdue Farms – Corporate Social Responsibility (CSR) The purpose for this assignment is to allow you the opportunity to apply key concepts from the course. These include application of Porter’s five forces model and completion of a SWOT analysis. The case is based on a major strategic discussion at Purdue Farms about eliminating antibiotics from hatcheries. Start by reading the article titled: Purdue Farms Inc.: Antibiotic Use in Hatcheries by Professor Andrew Hoffman. You must purchase the case study from Harvard Business Publishing per guidelines in the folder titled: Textbook and Case Study Guidelines.
See left hand navigation panel in unlearn for this folder. Once you have purchased and read the article by Hoffman, read the article titled: Guidelines for applying Porter’s five forces framework: A set of industry analysis templates. This article will provide insights on how to apply Porter’s five forces to the Purdue Farms case. Review your notes about SWOT analysis from readings in your text. Then begin the writing process. Reference all of the above while writing up your case.
Part 1 Background 1. What is Purdue Farms mission? 2. Why would Purdue Farms be interested in Corporate Social Responsibility? 3. Who is in charge of deciding whether to eliminate antibiotic usage? 4. What considerations must be considered before deciding about antibiotic usage?
Part 2 Analysis 5. What are the organizations Strengths, Weaknesses, Opportunities, Threats? (Please complete and submit a SWOT analysis with narrative explaining your findings) 6. Apply Porter’s Five Forces using Dobb’s article for guidance.
Part 3 Recommendations 7. List at least three specific recommendations for how Purdue Farms should proceed. Be sure to support your recommendations with evidence from your analysis. 8. Explain using the case detail to reinforce, whether Purdue Farms has a moral and or societal obligation to eliminate antibiotics from its poultry
Note: You may have to do additional web research specific to the industry discussed in the case when completing the five forces analysis – be sure to plan accordingly. Please answer these questions in narrative not bullet form. Please use graphics as well as narrative when communicating your application of Porter’s five forces and when completing your SWOT analysis. Weave your answers into a thoughtful paper. Take your time and thoroughly proof read and edit your writing prior to submitting.
FSM4160 Case Study #2 Paper Format: your paper must be typed and edited. Total Length: 6-8 pages including a cover page, 4-6 pages of content, works cited Font Size: 12-point font Line Spacing: Space and a half Margin: 1” maximum (L an R) Page Numbers: Bottom of page, center, starting on page 2 1. Cover Page Includes: Student Name, Professor’s Name, Class, Assignment, and Due Date
- Introduction (Use Heading) Your introduction provides the reader with the overarching perspective you will share throughout your paper. Tell the reader what your paper is about. 3. Background & Analysis (Use Heading) This is where you weave answers to the questions listed above into your paper. Make sure this section progresses logically from one paragraph to the next. An easy way to assure you maintain logical progression is to write up this section of the paper and analyze the content of each paragraph to confirm that the main points in one paragraph link with or properly set up the very next one.
A well written paper flows from one paragraph to the next with intention and clarity. 4. Recommendations & Conclusion (Use Heading) Review the highlights of the points you made in the body of your quick response. Make a final point or recommendation. This is where you restate your overarching perspective and make clear the link between the content provided in the body of the paper (as evidence) and your final perspective.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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