BMGT 496 Marketing And Consumers

BMGT 496 Marketing And Consumers

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

 

BMGT 496 Marketing And Consumers

The goal of this study is to evaluate marketing from a commercial standpoint. You will conduct research and use course materials to examine a product, brand, or industry, as well as how the product is matched to a particular company’s marketing. You’ll also learn about marketers’ duties in terms of ethics.

By finishing this project, you will be able to get the following results:

1. Using an understanding of ethical concepts as well as legal and commercial principles, identify ethical challenges that arise in domestic and global corporate situations.

How to Put the Paper Together

Create a 12-point font, double-spaced Word or Rich Text Format (RTF) document. Except for the title page and reference page, the final result will be between 6 and 8 pages long. Write in a clear and concise manner.

Instructions:
The five “conceptions of a customer” provide a framework for analyzing and organizing consumer purchasing decision-making. As a result, the framework provides an opportunity to assess the marketer’s responsibility to address the ethical repercussions to its customer base, i.e. Corporate Social Responsibility (CSR) is a term that refers to In Chapter 12 of the Business Ethics Workshop eBook, the following 5 notions are described and explained.

1. The cautious shopper

2. The customer who is signing the contract

3. The consumer who is safeguarded

4. The rebellious shopper

5. The knowledgeable shopper

Material for the course and research
This project requires you to conduct Internet research. You must use course information in ways that go beyond simply describing terminology. The ‘why and how’ of a situation is required of you. Avoid simply making claims; instead, complete the discussion by discussing how or why something occurs, with a focus on importance and impact. You will demonstrate your ability to think clearly and rationally by closing the loop and demonstrating a comprehension of the logical links between the course material and the question(s) being posed. Throughout the paper, using one or two in-text citations from the course material will not gain you many marks on the assignment. The assistance must be relevant and applicable to the topic at hand. Points are scored by clearly and thoroughly describing or debating the subject at hand, not by stating a term or concept.

Your Function

Based on our perceptions and experiences, we can define our attitudes and acceptance or rejection of advertising as consumers. However, as Business Management students, we are expected to investigate the topic in greater depth and from a corporate viewpoint. The following questions will be addressed in Project 2 from the standpoint of a business owner or chief marketing officer.

To finish this project, go to this link: Project 2 Template.

Examine the Paper

Check to see if all of the required elements are included in the paper.

The following are certain guidelines that you must adhere to. Use the checklist to ensure that you’ve met all of the requirements.

Checklist

Requirements for the Project

Make sure your paper is error-free.

While completing the memo, read and apply the grading rubric to ensure that all requirements are completed, resulting in the highest possible grade.

As a Word or RTF file, submit it to the Assignment Folder. There will be no grading of pdf files.

It is necessary to write in the third person. There are no terms such as “I, me, my, we, or us” (first person writing) or “you or your” (third person writing) (second person writing). View this link for further information on how to write in the third person: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Contractions are not appropriate in commercial writing, therefore avoid them.

Use indirect quotation marks instead of direct quotation marks. When you say “don’t use more than four consecutive words from a source document,” what you’re really saying is “don’t use more than four consecutive words from a source document.” Instead, paraphrase a passage from a source document and credit the passage to the source document with an in-text citation.

Changing the wording in a text does not mean it is no longer a direct quote. If more than four consecutive words from source papers are used, the material will not be graded and may result in accusations of academic dishonesty.

Make use of in-text citations and include a reference list that includes the reference for each in-text citation.

It’s important to remember that a reference in a reference list can’t exist without an in-text citation, and vice versa.

You must construct the analysis and justify the reasons using the weekly course resources. Learn How to Support What You Write in the module. There should be extensive use of the course materials as well as an in-depth examination.

The title of the eBook, the chapter title, and the year must all be included in the citations. The case scenario facts are not specified, but when finishing the assignment, do not use more than four consecutive words. If more than four consecutive words from source papers are used, the material will not be graded and may result in accusations of academic dishonesty.

You are not permitted to use books in the completion of this project. It is not permitted to consult dictionaries, encyclopedias, or Wikipedia.

Submit the paper to the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and thus ready for grading by the instructor; it is the student’s responsibility to double-check that the assignment is correct; no exceptions will be considered by the instructor).

NOTE: All work submitted must be your own original work. You are not permitted to use any other student’s work, the Internet, or an online clearinghouse. You must be aware of the Academic Dishonesty and Plagiarism Policy, as well as the fact that it is your obligation to learn about instructor and general academic requirements for correct citation of sources, as outlined in the APA Publication Manual, 7th Edition. (Only in-text citations and a reference list are held accountable to students.) Violations of any sort of Academic Dishonesty and Plagiarism can result in serious consequences, such as a zero on a project, a zero for the course, or removal from the university.

 

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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