BMW-MINI Cooper Individual Case study Analysis Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
BMW-MINI Cooper Individual Case study Analysis Paper
Assignment Title Individual Case study analysis Procedure for or where to submit work (including file name format for TurnItIn where applicable) · Submit the assignment to the instructor through College email by the deadline date
· Use the file name specified by the instructor for the assignment (normally your name course number) [Mustafa MKT570]
· Provide a printed copy in class by the deadline date
· College policy requires instructors to process all written assignments through TurnItIn
· One mark is deducted for each calendar day of late submission
Expected Return Date 10 May 2020 Description of
Prepare Individual Case Study Analysis of the Case: BMW- MINI Cooper
To conduct the Case Analysis please discuss the following issues
1. BMW- current state of the Business (as of case study time)
2. Main Issues/problems faced in the case study
3. SWOT analysis in details where you have to give insights on each SWOT factors
4. How the BMW is dealing with the issues/problems
5. What are your strategies recommendations for BMW-MINI cooper brand in the area of competing with competitors, segmentation, advertising/advertising agency decisons/ and any alternative business/marketing decisions
7. Make a presentation of your analysis
Course Learning Outcomes Assessed 1,2,3 Word or Page Limit 3-4 pages (excluding Reference list) Presentation Format
(e.g. MS Word document)
Typed in 12 font size and font style Times New Roman. All your text/heading/subheading must be in same 12 font size and the font style must be times New Roman. Resources and Support Available College library, internet newspapers, magazines, or other reference sources.
BMW Group is a multiproduct manufacturing organization. It is into, automobiles, motorcycles, financial services, rovers etc. It has large market share in America. It is a global company with 28% of its market is in North America, 25% of its market is in Germany, 21% in rest of the Europe and its products are sold in Asian regions as well.
Its flagship product is automobiles which constitutes 68% of its sales. As per the given information, the new car MINI needs to be launched by the BMW Group in market with the help of an advertising agency. The selection of an advertising agency is a key point to be taken care of here because it will be responsible for the successful launch of the MINI motor in the market.
The car to be launched is having specific special features and is economical as well, that’s why the company people say ‘far more room in far less space. It is also called as “Wizardry on Wheels”. It has been specially designed for providing more space to those who use it. Its launch needs to be highly effective then only the sales for the new product will increase.
The company in the past years did publicity with the help of print advertisements in magazines, mobile advertisements etc. Its print advertisements have design specifications as well for the car. The unit sales have been increasing for the product every year from the year 2002.
There is an increasing trend in the units sold for MINI over the period of four years. Even, the accumulated sales increased due to this for the same period of four years. There is further expectation of growth and better performance in future.
As per the existing economic conditions of USA, we can notice that there have been continuous increases in the total advertising expenditures across the country. This increase is quite steep.
But the overall constitution of the advertisement expenses in total has been reducing in terms of the comparison to its percentage in the Gross Domestic Product (GDP). The percentage changes in the advertising expenses in the USA have been high as compared to the percentage changes in the Gross Domestic Product (GDP) of the country.
In 1999, the Classic Mini ceased production and then the new MINI and MINI Cooper were unveiled to the public in a show of passion and immortality. The features of the MINI Cooper “Coop” as a crime fighting, action star and the brand is all about “fun, adventure, and mobility.”
BMW plans to hire a new advertising agency for the promotion of its new model car MINI. For this purpose, the company needs to follow certain steps then only it will be able to select the best advertising agency out the available alternates of the agencies. It needs to select a pool of advertising agencies, and then ask them to give their presentations and shortlist and screen them on various bases at different stages. Cost and benefit analysis of selecting a new advertising agency should be done properly.
BMW-MINI Cooper Individual Case study Analysis Paper
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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