Breast and Body Health Boutique Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Breast and Body Health Boutique Essay
Breast & Body – some background information I have compiled
Your goals as a student in this class are to….
1) To identify and articulate the shared values that unite Mrs. Bell, Mrs. Graham, Breast & Body Health Inc., and Breast & Body Health Boutique.
2) To identify and articulate a vision statement that unites and clearly states what Mrs. Bell and Mrs. Graham want Breast & Body Health Inc., and Breast & Body Health Boutique to become.
3) To identify and articulate a unifying mission statement for Breast & Body Health Inc., and Breast & Body Health Boutique that declares their reason for being; what their business is.
4) To formulate a strategic plan that exploits current opportunities while creating new and different opportunities for the future. Integrating the management, marketing, accounting/finance, operations, and information systems of Breast & Body Health Inc., and Breast & Body Health Boutique to achieve the vision.
Two organizations with one vision; to help men, women, and children with cancer (primarily breast cancer). These two organizations have multiple published mission/vision/purpose statements. There is a lack of clarity and focus. There is a need to focus this organization and to develop a clearly articulated a 3 to 5 year strategic plan.
Organization 1: Breast and Body Health Inc. – Breast and Body Health Inc. is a 501c3 not-for-profit organization.
Organization 2: Breast and Body Health Boutique – Breast and Body Health Boutique is a for profit organization.
These two organizations exist symbiotically to help men, women, and children with cancer. Their primary focus is breast cancer. From screening, to diagnosis, treatment, and post treatment, the goal is to help women obtain the products and services they need to be healthy and to feel confident in their own skin. Breast & Body Health Incorporated, the not-for-profit 501c3, raises funds to help cover the costs associated with cancer products and services, primarily traditional and custom-made prosthetic breasts, bras, wigs, and other breast cancer related supplies. The second organization, Breast & Body Health Boutique, is a for profit organization that sells the products previously mentioned as well as a full line of women’s intimate apparel, hand-made lotions and soaps, and clothing. The revenue generated from Breast and Body Health Boutique is directed into Breast and Body Health Incorporated which donates the funds to cover the cancer related costs for patients/customers who lack health insurance or have inadequate health insurance to obtain the products and services they need. From the perspective of a patient or customer, these two organizations are on in the same.
The World Health Organization defines health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity” (World Health Organization, 2014, p. 1). As a 4-time cancer survivor, the founder and co-owner these two organizations, Mrs. Bonnie Bell, is keenly aware of the essential roles that knowledge, confidence, and community, play in the journey from the discovery of a lump, to breast cancer survivor, and from cancer survivor, to thriver; the complementary roles that physical, mental, and social well-being play in the pursuit of health.
From the perspective of a patient/customer, these two organizations are one in the same. They reside in two primary locations, northern Virginia and central Alabama, as well as two satellite locations, northern Virginia and eastern West Virginia. Their specific addresses are as follows:
1) Breast & Body Health Boutique – 2217 Papermill Road, Winchester, VA 22601
2) Breast & Body Health Boutique – 102 Court Street, Wetumpka, AL 36092
3) Breast & Body Health, Inc headquarters – 62 Niblick Court, Martinsburg, WV 25405
1) Mary Washington Regional Cancer Center, 1300 Hospital Drive #101, Fredericksburg, VA 22401
2) Gateway Home Care, 1353 Edwin Miller Boulevard, Martinsburg, WV 25404
The primary population served by these organizations are women and their families afflicted by breast cancer within a 100-mile radius of each location. More specifically, the target population are women afflicted by breast cancer who lack health insurance or have inadequate health insurance. That being said, these organizations serve all individuals in within the geographic regions served.
On top of helping those with cancer, these organizations engage in various community outreach and educational events that work to spread awareness of cancer, the importance of cancer screening, and how to access available resources.
Again, these organizations have never clearly defined their primary population beyond “men, women, and children with cancer”. This will be a major aspect of clarifying and focusing this organization through the development of a 3 to 5 year strategic plan.
These two organizations are co-owned by a mother and daughter team; Bonnie Bell (mother) and Natacha Graham (daughter). With limited resources these organizations are being operated to achieve the mission of helping those with cancer. The impact these two organizations have had since their inception is amazing. With no formal business training, the owners have grown these organizations from an idea and a few thousand dollars into two full retail locations with approximately 6 full time equivalent employees; they have touched hundreds of lives. With growth comes opportunities and new challenges. There are legitimate regulatory and business reasons for maintaining two distinct entities (for-profit and not-for-profit), but this also adds to the confusion. There is not a clearly defined vision that unities these organizations. There is not a clear mission providing direction. There are no stated goals that the organizations are operating toward. There is no strategy. Mrs. Bell and Mrs. Graham work endlessly to raise funds to help men, women, and children with cancer. They direct all profits from Breast and Body Health Boutique into Breast and Body Health Incorporated which donates funds to cover the cancer related costs of uninsured and underinsured patients/customers. They have developed a successful model in a unique niche, but they are working at their capacity.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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