BUS693 Four Ps of Marketing Assignment Help 1

BUS693 Four Ps of Marketing

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

BUS693 Four Ps of Marketing

BUS693 Four P’s of Marketing
In a 3-4 page APA paper (excluding title and reference pages), answer the following questions:

Of marketing’s four P’s – product, price, promotion and place (distribution) – which lend themselves most easily to total or quasi-standardization?
Of the four P’s, which are the most important for global headquarters to dictate? Which should fall more under the control of national subsidiaries?
Which of the globalization drivers would be useful in answering the questions above for any particular industry?
How do sourcing and location affect the four P’s of global marketing?
You are required to use at least two outside resources to support your paper.

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Required Resources
Text
Yip, G.S. & Hult, G.T.M. (2012). Total global strategy (3rd ed.). Retrieved from https://www.vitalsource.com

Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Article
Rizza, M. N. (2007, October). Driving value with global sourcing. Supply Chain Management Review, 11(7), 13. Retrieved from the ProQuest database

Website
Intel Corporation (Links to an external site.). (http://www.intel.com/content/www/us/en/homepage.html#/en_US_01)

Total Possible Score: 5.00
The Four P’s
Total: 1.00
Distinguished – The determination of which of the four P’s- product, price, promotion and place (distribution)- most easily lends itself to total or quasi-standardization is clear and complete. Research is thorough, the issue is addressed with critical thought and creativity, and the conclusion is supported by details and examples.
Proficient – Adequate determination of which of the four P’s most easily lends itself to total or quasi-standardization is relatively clear. Research is sufficient, and the conclusion is supported by details and examples.
Basic – Brief determination of which of the four P’s most easily lends itself to total or quasi-standardization. However, examination of the factors influencing globalization would help determine more accurately which of the four P’s lends itself most to standardization.
Below Expectations – Attempts to determine which of the four P’s most easily lends itself to total or quasi-standardization. However, treatment of factors influencing globalization is limited and the conclusion is unsupported or unclear.
Non-Performance – Determination of which of the four P’s – product, price, promotion and place (distribution) –lends itself to standardization or quasi-standardization is either nonexistent or lacks the components described in the assignment instructions.

Controlling the Four P’s
Total: 1.00
Distinguished – Provides a strong indication of which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries. The choice is supported by research and demonstrates a clear understanding of the issues.
Proficient – Adequately indicates which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries. Indication is supported by research, and demonstrates an understanding of the issues.
Basic – Somewhat indicates which of the four P’s should be dictated by headquarters and which should fall under national subsidiaries and demonstrates limited understanding of the issues.
Below Expectations – Briefly addresses this issue, but response lacks clarity and demonstrates limited understanding of the issues.
Non-Performance – Indication of the four P’s that should be controlled by headquarters, and which should fall under the control of national subsidiaries, is either nonexistent or lacks the components described in the assignment instructions.

Globalization Drivers
Total: 1.00
Distinguished – Perfectly indicates which globalization driver is most useful in evaluation of the issues. Response is supported by research, and demonstrates a clear understanding of the issues.
Proficient – Adequately indicates which globalization driver is most useful in evaluation of the issues. Response is supported by research, and demonstrates an understanding of the issues.
Basic – Briefly indicates which globalization driver is most useful in evaluation of the issues, and demonstrates a limited understanding of the issues.
Below Expectations – Fails to indicate which globalization driver is useful in evaluation of the issues, and demonstrates a lack of understanding of the issues.
Non-Performance – Indication of which globalization driver is most useful in evaluation of the issues is either nonexistent or lacks the components described in the assignment instructions.

Sourcing and Location Affecting the Four P’s of Global Marketing
Total: 1.00
Distinguished – Provides a detailed response that demonstrates how sourcing and location affect product, price, promotion and place (distribution). Response is creative, well-supported, and reveals a clear understanding of the interrelated issues from a global strategic marketing perspective.
Proficient – Provides a response that sufficiently demonstrates how sourcing and location affect product, price, promotion and place (distribution). Response is supported with research and reveals an understanding of the interrelated issues from a global strategic marketing perspective.
Basic – Provides an adequate response to demonstrate how sourcing and location affect product, price, promotion and place (distribution). Response is supported, but reveals a limited understanding of the interrelated issues.
Below Expectations – Response attempts to describe how sourcing and location affect the four P’s, but lacks detail and relevance.
Non-Performance – The effect of sourcing and location on the four P’s is either nonexistent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues
Total: 0.20
Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for full understanding.
Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations – Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

APA Formatting
Total: 0.20
Distinguished – Accurately uses APA formatting consistently throughout the paper, title and reference page.
Proficient – Exhibits APA formatting throughout the paper; however, layout contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper. Layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Page Requirement
Total: 0.20
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirements predetermined in the assignment description.
Basic – The paper meets over half of the page requirement.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either non-existent or lacks the components described in the instructions.

Resource Requirement
Total: 0.20
Distinguished – Provides ample sources and uses the correct amount of sources from the specified search agents.
Proficient – Provides the approximate number of sources, while using some of the correct search agents specified in the assignment instructions.
Basic – Provides over half of the sources required in the assignment instructions.
Below Expectations – Barely provides adequate sources and unable to include sources from specified search agents.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

BUS693 Four Ps of Marketing

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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