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Business Nike Social Media Marketing Discussion SOLUTION 1
Business Nike Social Media Marketing Discussion
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Business Nike Social Media Marketing Discussion
Overview: The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. T
he internet, social media, and mobile platforms have given rise to the voice of customers, and marketers have had to adapt. Prompt: For this assignment, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence, it is important to review and analyze its current state. This will help inform changes and improvements in the new media campaign.
Specifically, the following critical elements from Final Project I must be addressed: II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to support the brand’s digital marketing strategy. A. Identify the social media platforms the brand uses and explain how they align to the brand’s target market. B. Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.
- Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how does a brand need to change a post between various social media platforms in order to communicate the same message? III. Evaluating Digital Marketing Campaigns: Before recommending changes to a brand’s digital presence, review and analyze its current state. This analysis will help inform changes and improvements in the new media campaign. A. Strengths 1. Determine which digital platforms would be most effective for the brand to use.
Consider the overall brand, messaging strategy, and other marketing activities. Be sure to cite examples. 2. Describe what the brand is doing well on digital media. Support your response with examples. B. Weaknesses 1. Identify a platform that the brand is currently using for marketing and could be improved or utilized more effectively. Support your response with examples. 2. Determine what the brand could improve on regarding its digital activity. Support your response with examples. 3.
Describe how the brand could use research to better focus its digital activity. Note: The Legal and Ethical Considerations section of Final Project I (section III.B) has been intentionally omitted from this milestone. That section will be addressed when submitting the complete final project in Module Seven. Rubric Guidelines for Submission: Your paper should be a 2- to 4-page (excluding the title and references pages) Microsoft Word document with double spacing, 12-pt. Times New Roman font, one-inch margins, and at least three sources cited in APA format. Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value Social Media Platforms: Social Media Platforms Identifies the social media platforms the brand uses and explains how they align to the brand’s target market Identifies social media platforms, but alignment explanation is missing, cursory, or inaccurate Does not identify any social media platforms 11.5 Social Media Platforms:
Social Media Describes how the brand uses each social media platform Describes how the brand uses only one or two social media platforms, or description is cursory or contains inaccuracies Does not describe how the brand uses social media platforms 11.5 Social Media Platforms: Modify Describes how the brand must modify posts in order to accommodate the differing functionalities of social media platforms Describes how the brand must modify posts in order to accommodate the differing functionalities of social media platforms, but description is cursory or inaccurate Does not describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms 11.5 Evaluating Digital Marketing Campaigns: Platforms Determines which digital platforms are most effective for the brand to use, citing examples Determines which digital platforms are most effective for the brand to use, but response is cursory, or examples are inappropriate or nonexistent Does not determine which digital platforms are most effective for the brand to use 11.5 Evaluating Digital Marketing Campaigns: Doing Well Describes what the brand is doing well on digital media, supporting response with examples Describes what the brand is doing well on digital media, but description is cursory, or examples are inappropriate or nonexistent Does not describe what the brand is doing well on digital media 11.5 Evaluating Digital Marketing Campaigns: Improved Identifies a platform the brand is currently using for marketing that could be improved or utilized more effectively, supporting response with examples Identifies a platform the company is using that could be improved or utilized more effectively but response is cursory or examples are inappropriate or nonexistent Does not identify which social media platforms the company is using that could be improved 11.5 Evaluating Digital Marketing Campaigns: Digital Activity Determines what the brand could improve on regarding its digital activity, supporting response with examples Determines what the brand could improve on regarding its digital activity, but response is cursory, or examples are inappropriate or nonexistent Does not determine what the brand can improve on regarding its digital activity 11.5 Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value Evaluating Digital Marketing Campaigns: Research Describes how the brand could use research to better focus its digital activity Describes how the brand could use research better, but does not connect it to digital activity, or submission contains issues of clarity Does not describe how the brand could use research to better focus its digital activity 11.5 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 8 Total 100
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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