Case Study on Johnson City Medical Group
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Case Study on Johnson City Medical Group
Case Study of Johnson City Medical Group
Requirements for the written assignment:
12 point font Times New Roman is a typeface that was created in the
Every margin must be one inch wide.
Instructions: Take a look at the case study below. Make recommendations for resolving the problem in a two-page summary [essay format]. Pay particular attention to the mission, approach, and variances in marketing value among the doctors.
Identifying the issues/actions in the situation that may be troublesome is a crucial aspect of your answer. The following questions may be useful in this regard:
In this scenario, what steps were taken?
Were they the most appropriate actions, and why?
Were there any ramifications from the actions taken?
Was anything overlooked or overlooked?
Were actions/procedures in accordance with established codes of practice, policies, or theories?
Do you perceive any obstacles?
What type of marketing strategy (niche/mass) is most appropriate? Why?
Case studies are exercises that will help you put what you’ve learned in class into practice. Don’t forget to read each chapter!
The Strategic Obstacle
Timothy and Robert Johnson, two brothers born in Johnson City, founded the Johnson City Medical Group in 1932 as a solitary speciality, two-person cardiology clinic. The firm had grown to be one of the larger group practices in the area throughout the years. A brief history of the practice is shown in Exhibit 1.
Johnson City Medical Group has a long history.
The Group was founded in 1932.
The group adds its first partner in 1938.
The group extends into a second city in 1948.
The group expands to fifteen cardiologists in 1956, and a professional administrator is hired.
Six satellite offices and 40 employees make up the 1965 Group.
Two cardiovascular surgeons and support staff are added to the 1977 Group.
The firm had grown to over 45 partners in 2012, making it one of the largest in the cardiology and cardiovascular surgery speciality. The firm had created a mission statement that stated, “Premier heart services for the tri-state region.” However, over the last five years, the organization has began to see referrals change or be curtailed as multi-specialty practices have grown in their secondary and tertiary services regions. These larger groups had started to keep their cardiology and cardiovascular surgery referrals in-house rather than sending them to Johnson City. As the partners began their yearly strategic planning retreat, the group faced a long-term difficulty.
Donna Harris was the medical group’s senior administrator. Donna was a well-liked individual who had spent the previous 15 years working for these doctors and helping them expand considerably. She was regarded not only as a capable operational and financial leader, but also as a strategic thinker. Donna recruited a Director of Marketing two years ago. Some of the group’s partners were not enthusiastic about the recruitment, saying it was unnecessary. Donna started the meeting by going over the financials of the group. Because of a drop in referrals and a modest adjustment in Medicare reimbursement, the end-of-year partnership distribution was 1% lower than the previous fiscal year. We need to deal with the referral issue, Donna added, but reimbursement adjustments are out of our hands. I’ve requested Michael, our marketing manager, to talk to you about strategic options.
Michael had been a member of the band for two years. Until this moment, he had mostly been calling physician offices in an attempt to generate recommendations. He was well aware that several of the group’s physicians questioned the importance of his work and the marketing function. The decrease in referrals is concerning, Michael remarked. The current trend indicates that the emergence of multi-specialty clinics on the outskirts is eroding our referral business and is likely to continue. Our plan must be drastically altered.
I disagree, remarked Dr. Vinod, a Mayo-trained cardiovascular surgeon who was well-liked in the group; it may just be a reflection of your ineffectiveness. There is no reason to change anything because we are good at what we do. We have always been, and will continue to be, the leading heart care organization.
Should we and can we? says the narrator. Dr. Carrolton stated. She was a young cardiologist who had recently been promoted to partner. She also obtained an MBA from a prestigious business school. Will continuing on the same path alter market trends?
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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