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Chevrolet Dealership in Beijing Case Assignment
Chevrolet Dealership in Beijing Case Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions
Chevrolet Dealership in Beijing Case Assignment
By Bruce Einhorn April 05, 2012
Photograph by Nelson Ching/Bloomberg
A General Motors Co. Chevrolet dealership in Beijing, China
As a long Chinese holiday came to an end Wednesday, drivers heading into Beijing needed more patience than usual. Even on ordinary workdays, big traffic jams are unavoidable in the Chinese capital, as more and more people switch from bikes to cars. And at the conclusion of a three-day holiday for Qing Ming, the traditional festival when Chinese go to the graves of family members, the roads into Beijing were jampacked. That’s life in the world’s largest auto market: Chinese bought almost 16.5 million autos last year, up from 7.56 million in 2009. Vehicle sales in China have jumped more than fivefold in the past decade.
No wonder automakers such as General Motors (GM), Ford (F), Toyota (TM), and Volkswagen (VOW) all have great hopes for the Chinese market. GM reported on Apr. 5 that its Chinese ventures sold 258,000 vehicles in March. That’s an 11 percent increase over the same period last year. For the first quarter, sales rose 8.7 percent, to 745,000 vehicles, according to GM’s statement. Volkswagen’s Audi brand is on a roll as well, with the company announcing a 40 percent increase in China and Hong Kong sales for the first quarter of 2012. Sales in March jumped 37 percent, to a record 31,500 vehicles, VW said in a press release.
Ford, which for years has been trying to catch up in China to its rivals from Europe and Detroit, announced some China news Thursday, as well. Ford revealed plans to expand further in China, with the company and its Chinese joint venture, Changan Ford Mazda Automobile, investing $600 million to increase capacity at their plant in the southwestern city of Chongqing, where Ford already has two assembly plants, an engine plant, and factories to make engines and transmissions now under construction. Even before the latest expansion, Chongqing was Ford’s biggest production facility outside Michigan, the company said, and the new investment will add capacity of 350,000 vehicles, lifting total capacity to 950,000 vehicles a year.
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Ford also will unveil four new vehicles at the Beijing auto show in late April, including three SUVs and the midsize Ford Focus. In March, Ford sold 1 billion yuan of so-called dim sum bonds, notes sold in Hong Kong and denominated in China’s currency. The company wants to use money from the dim sum bond sale to help fund operations in the Chinese market.
Automakers counting on Chinese sales, however, to rev up growth have good reason to worry that the country’s market is no longer in the fast lane. On March 20, an official from China’s state-backed auto association warned of a slowdown. Not only are auto sales unlikely to hit their 8 percent growth forecast, said Gu Xianghua, deputy secretary general of the China Association of Automobile Manufacturers; even hitting 5 percent growth might be a stretch. One troubling sign comes from Toyota. Its sales in China were up just 2.2 percent last month, the Wall Street Journal reported. Toyota can’t blame a high base effect for the lackluster performance, since its Chinese sales for all of 2011 rose only 4.4 percent.
If Gu is right and China’s auto market slumps, some European automakers are particularly at risk. For instance, China is now the largest market for Bentley, the superluxury marque owned by Volkswagen. Bentley’s China regional sales grew 85 percent last year, VW reported on its website Wednesday.
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China accounted for 17 percent of BMW’s sales last year, according to a financial analysis by Bloomberg. The German company’s Chinese revenue increased 37 percent last year, from €8.4 billion in the 2010 fiscal year to €11.6 billion in 2011. China was BMW’s fastest-growing market and for the first time exceeded BMW’s U.S. sales. The only place where BMW has higher sales now is its home market, Germany.
As the Chinese market slows, though, prestige-brand automakers have some reason to be optimistic. Even as overall sales slump, the luxury market is showing resiliency. According to a report in the official China Daily newspaper, the luxury market far outperformed last year. “Sales of luxury vehicles maintained a strong momentum when China’s overall automobile market slowed down sharply in 2011, with total sales of up to 950,000 units,” the newspaper reported. “The sector’s growth of 38 percent over the previous year is almost eight times the rate of the passenger vehicle sector’s 5.19 percent.”
Companies have to work harder to win those sales, though. Mercedes, BMW, and Audi dealers in China are offering hefty discounts of as much as 25 percent to persuade customers to buy, Bloomberg News reported last month, and the German luxury automakers that typically enjoy profit margins of 16 percent to 18 percent will need to become accustomed to margins more in line with global standards of 10 percent to 12 percent.
Chevrolet Dealership in Beijing Case Assignment
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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