COMM 360 Social Media Scratch Report Case Assignment

COMM 360 Social Media Scratch Report Case Assignment

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COMM 360 Social Media Scratch Report Case Assignment

Chapter One: Starting from Social Media Scratch

Creative Exercise Assignments

Social media is both a science and an art, so it is important to emphasize the creativity of what can be accomplished using social media. Creativity is a process, and this exercise will help in creating more opportunities to formulate your own vision of what creativity means to you, but also for how it can be applied in a social media context. It is important not only to have a great idea, but to be able to execute it effectively and strategically.

Describe what social media means to you visually. How would you describe social media visually? Pick one of the following creative options to help you share how you would define social media:

Draw what social media means to you (hand or computer).

Create a 3 × 3 grid (nine total boxes) and choose nine emojis that represent your view of social media.

Make a social media mood board (like fashion designers do) or collage on what comes to mind when you think of social media.

Create a 15-second video (using Adobe Spark Video or another mobile app video) showing what social media means to you.

Think of how social media can help solve a big problem or opportunity. In your opinion, what big problem facing the world can social media address? Use your imagination when considering how social media can help address and solve this problem.

Implement new ideas for how to use social media. Pick a company, nonprofit, or brand that is known for a platform (Facebook, Pinterest, Twitter, etc.). Describe how the company, nonprofit, or brand is using this platform, and propose a new and innovative way to use it.

Self-Awareness Exercise

This exercise will gauge how you perceive you overall expertise and understanding of the field of social media.

Watch Gary Vaynerchuk’s self-awareness video, available from www.youtube.com/watch?v=j6tKf1IR5j8 (but be aware of language).

How would you define social media? List several attributes that come to mind.

How would you characterize yourself as a social media user?

How would you characterize yourself as a social media strategist? Provide evidence and support for your answer.

On a scale from 1 (not at all) to 5 (completely), how self-aware are you about your social media work? Discuss how this applies to what Gary Vaynerchuk highlighted in his video.

What do you consider to be your strengths in your understanding of social media? What are your challenges?

What are some takeaways you hope to get from this class.

chapter 2

Social Media Platform Assessment Assignment

Professor Dunn-Square

You are asked to provide an overview of one social media platform for class. Your responsibility is to research on the history, trends and features, platform background, key case studies, crises that used this platform, campaigns that have used this platform, and future implications of the platform.

You will be asked to create a report on the platform, of course. Each entry will be collected and then incorporated into an e-book for the class on all of the social media platforms.

Overview of the Assignment

Choose your favorite social media platform and make sure to discuss the following:

History and key trends of the platform. When was the platform first launched? Who founded the platform? Who are the main competitors for features and audience members?

If you are covering Facebook or Twitter, discuss an international platform that is similar to it (e.g., Twitter and Weibo).

Discuss whether it is public or has been purchased by another company, and so on.

User information and statistics. How many people are on the platform? You might want to either visit the platform’s About Us page (e.g., www.facebook.com/pg/facebook/about/) or check out the latest report from We Are Social on global social media trends.

Platform’s place in social media. Where does the platform stand in the social media industry? Is it popular globally? In certain industries (entertainment, media, news, public relations, journalism, etc.)?

Analysis of media content. What is being shared on this platform? How are users creating content here? What are the ways in which brands interact on the platform? Highlight a campaign that has been praised for using this platform successfully.

Unique characteristics and metrics. What elements make this platform different from others?

Benefits and challenges. What are the unique benefits of this platform? What are some of the positive ways brands, individuals, and others have used this platform? What are some challenges/risks you need to be aware of about the platform? Share one example of how this platform has been involved in a crisis and/or been at the forefront of creating new challenges for a brand, a person, or another entity.

Best practices. Highlight five best practices for how to use this platform professionally and personally.

Do you use this platform personally, professionally, or both? Provide your rationale.

What is your take on this platform for the future? Will it stay successful? Will it fade out? What are three predictions you have here?

COMM 360 Social Media Scratch Report Case Assignment

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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