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Customer Analysis of Universal Studios Case Assignment
Customer Analysis of Universal Studios Case Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions
Customer Analysis of Universal Studios Case Assignment
I need one page about a customer analysis of Universal studios. ASAP
Use secondary data to describe consumers in your industry. Define the consumers: consider demographics, geographic, psychographics, lifestyles, and behavioral characteristics (how they use the product; why they use the product; how much they use the product). You’ll need to decide which of those segmentation variables are relevant in this industry. What market segments exist in this industry?
Identify consumers’ needs/wants regarding your product category.
How do consumers make decisions in your industry? Is it a low involvement or high involvement process for most of them? Is it an individual decision or do others (spouse, children, etc.) play a role? If others play roles in the decision, describe the roles.
Given previous sales, industry trends, competitive forces, and any foreseen future changes in environmental and company factors, what is your forecasted demand for this product?
420 or more words
You are the parent of a young child whom you would like to see become a peaceful, affectionate, and cooperative adult.
To achieve this goal, to what extent would you consider taking the following steps?
a. preventing your child from watching violent television shows;
b. preventing your child from playing with “violent” toys such as guns, swords, etc.;
c. preventing your child from playing with “aggressive” children;
d. preventing your child from fighting back if another child kept bullying him or her.Rank the above options in the order in which you would take action—“a” being the most to “d” being the least likely to be put into action by you as a parent.
Finally, would you want to eliminate all aggressive behavior in your child? Why or why not? Discuss your decisions and the reasoning behind them with your classmates.
Requirements: you will need Excel 2007, 2010, or 2013 to complete this project. You will also need the following file(s): 1010excel.xlsx.
Project Background: You have been hired by the Bahamas Cruise Line as an analyst. You will assist the cruise line staff in record-keeping, revenue generation, and overall efficiency. Your project will be broken down into the following three sections: Worksheet & Workbook Management, Formulas & Functions, and Charts & Subtotals.
Part 1: Worksheet & Workbook Management—Rename and organize the worksheets within the workbook and re-save the workbook itself by following the instructions below:
Click here to access and open 1010excel.xlsx.
Save the 1010excel.xlsx file as your “student ID number last name.xlsx” (ex: 12345_Jones.xlsx).
Rename Sheet 1 to Formulas & Functions.
Rename Sheet 2 to Chart.
Rename Sheet 3 to Subtotals.
Move the Chart worksheet to the right of the Subtotals worksheet.
Create a fourth worksheet using your student ID number as the name.
Save the file.
Part 2: Formulas & Functions— In this section you will assist the sales manager in categorizing the company’s revenue sources and how each one relates to each other. You will use formulas and functions to create totals and/or averages of the revenue data following the instructions below. Make sure you are in the Formulas & Functions active worksheet before you begin:
In cell B2, create a function that totals Jan through Dec sales for Online Reservations.
In cell B3, create a function that totals Jan through Dec sales for Telephone Reservations.
In cell B4, create a function that totals Jan through Dec sales for Sales Calls.
In cell B5, create a function that totals Jan through Dec sales for Activity Companies.
In cell B7, create a formula that adds the annual totals of all four categories using cells B2, B3, B4, and B5 which will give you the total annual revenue for the Bahamas Cruise Line.
In cell C2, create a function that displays the average for online reservations from Jan through Dec. Repeat this for the other three categories of revenue.
Save the file.
Part 3: Charts & Subtotals—Create a pie chart that compares each revenue source in the month of January and use the subtotals feature in excel to total three separate categories of revenue. Use the following instructions:
Make sure the Chart worksheet is active before you begin.
Create a pie chart using the range A1 to B5.
Slightly detach the sales calls piece of the pie from the rest of the pie chart.
Save the file.
Make sure the Subtotals worksheet is active before you begin.
Sort the list by category.
Use the subtotals function in excel to display totals for the three categories on this worksheet (Activities, Hotels, and Retail) in blocks D26, D27, & D28
Save the file and submit for grading.
Customer Analysis of Universal Studios Case Assignment
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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