Electronic Commerce Systems (ISY10058) Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Electronic Commerce Systems (ISY10058) Essay
Title Evaluation of the Effectiveness of E-commerce Websites
Weight 20% of overall unit assessment
Due time 5pm, Monday, 12/08/19 (Week 6)
Length Maximum 2500 words excluding appendix, references and/or footnotes
You are required to write a report on the critical evaluation of six given Websites in three different categories of business models for a business manager.
- You should determine and explain the evaluation criteria, including
- at least five success factors and/or business objectives, and
- indicators for the success factors and business objectives such as website features, contents, functions, objects, etc.
For example, online product sale is an objective of many e-commerce Websites, and for this objective, three basic objects/functions are needed: catalogue, shopping cart and transaction processing function. Interactivity is an example of success factors. You should determine the criteria based on the principles and guidelines for effective e-commerce Websites discussed in this unit and gained from your own research. While some criteria are applicable for all e-commerce websites, others may only be applicable for some categories of the sites. You should discuss the difference of the criteria in terms of their application scope. You should also determine assessment methods. For the online sale objective, for example, you may assess if all the three objects/functions are available and evaluate the quality of each in terms of, for example, completeness, appropriateness/effectiveness, usability, etc. (refer to the ‘three basic functions’ in Topic 3).
- You should evaluate the Websites according to the determined criteria by comparing the sites in the same category, and between different categories. You should use tables for the comparison.
- You should identify major strengths and weaknesses of each site based on the above evaluation, and provide recommendations/solutions to improve their performance. Your recommendations/solutions should be actionable or operable.
The following ten Websites are categorised according to e-commerce business models. You must evaluate the Websites in Category 1, and choose two categories from the other four for your evaluation.
Category 1 E-Tailer
Any 2 sites in Activity 5 of Tutorial 01 in ISY10058_EssayExercises.docx.
Category 2 Content Provider
Category 3 Community Provider
Category 4 Market Creator
Category 5 Transaction Broker
Category Specific criteria Maximum marks Determination of evaluation criteria Originality, academic rigour, synthesis of ideas, cohesion (15) 30 Own appraisal and logical reasoning (15) Evaluation Accurate comparisons using tables (10) 20 Factual material and relevant data (10) Findings and recommendations Verifiable strengths and weaknesses (10) 20 Actionable recommendations (10) Research for information Relevant research (5) 10 Close association of references with
Documentation Conventional report structure, presentation and layout (5) 20 Logical and consistent organisation of information (5) Correct spelling and grammar (5) Consistent reference and citation style (5) Total mark 100
- The document must be word-processed using MS-Word.
- The document must contain an assignment cover sheet.
- Filename = YourLastNameFirstInitial_ISY10058_Ass1.docx e.g. SmithJ_ISY10058_Ass1.docx.
You should submit this assignment in the Turnitin assignment box for your location of study at the Blackboard of this unit. It is recommended that you should have sufficient learning to start the assignment after Topic 3.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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