Enhancing Euro Car's Mission and Market Presence solution

October 30, 2023

Enhancing Euro Car’s Mission and Market Presence

Order ID 53563633773

Type Essay

Writer Level Masters

Style APA

Sources/References 4

Perfect Number of Pages to Order 5-10 Pages

Description/Paper Instructions

Enhancing Euro Car’s Mission and Market Presence

Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point

presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you

are using). Your work this week will consist of two parts for the presentation.

First, you will synthesize the key insights you have learned during the past five weeks.
Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation.

The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:

The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.
Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.
In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

Part 1: Summary of Key Insights from the Course Project to Date

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the

organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the

organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)
- Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.
- Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.
Service Delivery Enhancements (2 slides)
- Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.
- Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

Part 2: Communication Strategy

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the

organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the

company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)
- Propose an advertisement featuring the new (improved) services and containing the following elements:
  - A headline
  - A subhead line
  - A brand–positioning statement
  - An artwork
  - A layout
- Justify traditional and nontraditional channels to carry the advertisement.
- In the notes section, justify your channel selection. Use research to support your work.
Pricing (2–3 slides)
- Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
- In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
Conclusion (1 slide)
- Conclude with a statement positioning the brand around the new service delivery.
- In the notes section, defend the statement. Support your work with research.

Submissions Details:

The presentation should be 12 to 15 slides in length.
Place any references on the last slide, using APA style

Enhancing Euro Car’s Mission and Market Presence

RUBRIC

QUALITY OF RESPONSE	NO RESPONSE	POOR / UNSATISFACTORY	SATISFACTORY	GOOD	EXCELLENT
Content (worth a maximum of 50% of the total points)	Zero points: Student failed to submit the final paper.	20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking.	30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking.	40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete.	50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing.
Use of Sources (worth a maximum of 20% of the total points).	Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper.	5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6^th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper.	10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6^th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources.	15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6^th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources.	20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6^th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment.
Grammar (worth maximum of 20% of total points)	Zero points: Student failed to submit the final paper.	5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors	10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors	15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage.	20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free.
Structure of the Paper (worth 10% of total points)	Zero points: Student failed to submit the final paper.	3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6^th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6^th edition requirements whatsoever.	5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6^th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper	7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment.	10 points: Student provides a high-caliber, formatted paper. This includes an APA 6^th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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Enhancing Euro Car’s Mission and Market Presence solution

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Enhancing Euro Car’s Mission and Market Presence solution

Description/Paper Instructions

GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER

CLICK ON THE LINK HERE: https://essaysolver.com/orders/ordernow

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!

Why Work With Us!!

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