Entrepreneurship Business model Canvas Paper

Entrepreneurship Business model Canvas Paper

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Entrepreneurship Business model Canvas Paper

Develop your idea: Business model Canvas (attached)

In order to build an innovative and sustainable business model, always focus on the right (value creation) side of the canvas first. The left (value delivery) side of the canvas is operational and process-oriented. Don’t spend too much time on the left until you have established something truly valuable for customers.

Develop your idea: Industry research

This assignment assumes that you have a new business concept you are developing and that you have previously submitted the 1-pager or/and the Business Model Canvas assignment.

Part of the process of conducting a feasibility analysis of a business concept (i.e. an analysis to determine whether a particular business idea has sufficient potential to warrant the investment of your time, energy, and financial resources) is to gain a better understanding of the industry your business would compete in.

An industry is a collection of producers/sellers of a particular type of product or service. (See https://www.investopedia.com/terms/i/industry.asp for a helpful overview of “industry”.)

Understanding the characteristics of the industry in which your business will operate is helpful in a number of ways. I’ll mention a few of those ways here: First, it helps you to identify your competitors and potential substitutes for your product or service. Secondly, understanding how the industry is structured (i.e., fragmented vs. concentrated; structurally attractive, with high barriers to entry vs. structurally unattractive, with relatively low entry barriers) informs your approach toward seeking competitive advantage. Finally, the size and growth prospects for your industry are important to understand as they will help inform financial projections further on in your planning process.

Using at least four resources (databases available through the UIC library should provide a really helpful starting point), seek to identify answers to the following questions:

What is the primary industry in which your business will operate?

Who are the dominant players (i.e. businesses) in this industry? What extent of the market is dominated by these players?

What are the key trends affecting this industry?

Who are the key suppliers in this industry? The key buyers?

What are the key economic drivers of the industry?

What is the outlook for this industry?

What are key success factors?

Write a 3-page report. The first two pages should synthesize and summarize your most important findings. Devote the third page to discussing implications of the findings for your business idea.

Recommended resources for industry research

In addition to finding trade journals for your particular industry, the following websites may be helpful in conducting industry research:

IBISWorld (available through the Library website) – If tutor needs access to any of these let me know and I will provide it.

D&B Hoovers (available through the Library website) – If tutor needs access to any of these let me know and I will provide it.

Mintel (available through the Library website) – If tutor needs access to any of these let me know and I will provide it.

MarketResearch.com (free site with market and industry research reports)

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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