Ethical Dilemma in Communication Discussion 1

Ethical Dilemma in Communication Discussion

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Ethical Dilemma in Communication Discussion

Because interpersonal communication affects us and others, our interactions involve ethical choices. Describe a situation that involved an ethical choice and the communication practices that were used to address the issue. You can choose a personal experience or one that you know about.

Ethical issues could include whether or not to lie, withholding certain information from someone else, or passing on a message to a third party that was told in confidence. Explain the ethical situation was handled. (For example, did they avoid the decision at first? Did they engage in dual perspective to figure out why one person would want them to not tell others certain information, etc.?)

CCSD Summerdale Swim and Tennis Club Sales Case Discussion

 

FOURTH FORMAL LETTER ASSIGNMENT:

Sales Case

As a member of the management team of the Summerdale Swim and Tennis Club, you have just attended a strategizing session in which the team generated ideas for increasing memberships. Your boss presented data about current memberships broken down by demographic categories. One group that stood out for its low number of memberships was older adults. “We’re doing well attracting young adults with kids,” your boss says, “but we’re not attracting enough senior citizens. In fact, our data show that many members let their membership’s lapse once their kids reach their teenage years.” The team decides that one strategy to remedy this problem will be to send a letter to those aged 50 and over who have let their club membership lapse. You have been assigned the task of creating this mailing.

This problem can give you excellent practice turning product features into reader benefits.

The first step is to visit swim and tennis club websites (just a few) and thoroughly study all their features. Here’s a partial list:

•         Exclusive access to high-quality facilities
•         Equipment provided
•         Year-round access
•         Free parking
•         Towels and lockers and changing rooms provided
•         Group and individual exercise and sports instruction classes available
•         Social activities and clubs (such as card games, hobbies, etc.)
•         Members-only access to event rooms
•         Convenient hours
•         Ability to reserve facilities for private events
•         Restricted access and regulations keep club atmosphere clean and courteous

Then, turn these features into benefits that would appeal to the target audience. You should come up with those like the following:

•         Can invest in your health and wellness
•         Can enjoy the company of peers
•         Can escape the routine and learn new activities
•         Can find a time that works for you
•         Can enjoy the club benefits year-round
•         Can have easy access to party facilities
•         Can support a well-run and positive community organization
•         Can easily entertain children and grandchildren

The first paragraph should build on a central selling point, such as the high-quality and private facilities provided to members: “Looking for an oasis of wellness in your busy week?” or “Want to stay active without fighting the crowds?” (Open with words that gain attention and setup the strategy.)

Paragraphs in the body of the message, should continue to build on the activities and benefits offered by the club by using the list created above. By the time the actual drive for the sale comes, readers should be convinced that the club is not just for those with young children. (Now, develop the strategy using persuasive language and the you-viewpoint.)

The closing paragraph could, for example, what new facility or equipment just been updated? Or is a special social event just around the corner? (Make the request clearly and without negatives– either at the end of the message or followed by words that continue the persuasive appeal.)

Of course, the message should end with a reminder of the benefits and perhaps include a fetching P.S.  (post-script)

Studying the websites of a few swim and tennis clubs and using realistic facts as well as your imagination, write the letter that will persuade these former members to rejoin. Consider carefully how to turn features of the club into benefits for your readers.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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