Examining a Health Communication Initiative Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Examining a Health Communication Initiative Assignment
This is my entire summary of my class. Please review each module that will tell you what is needed and what we have reviewed. This is a Public Health Course and all writings need to be based on this. I am writing about Breast Cancer Campaign.
Assignment 3: Health Communication Campaign—Identification of Issue
Throughout this course, you will plan a health communication campaign. The first step in any planning process is identification of the problem. In this assignment, you will identify a public health problem or issue that you would like to address. You will focus on the problem and what you intend to accomplish with your program such as goals and objectives. You need not examine the content of the campaign at this point.
Using the Argosy University online library resources and the Internet, do the following:
Identify a public health problem that interests you.
You will use this health problem to develop a health communication campaign, addressing different aspects in each module.
For this assignment, write a short paper on developing a health communication campaign addressing this health problem.
Include the following:
Describe the health issue, giving details such as its origins and characteristics.
Give a brief history, including the background of the problem and the population groups it has most affected.
State and explain the goals and objectives of the campaign. Focus on the behavioral and health outcomes for a specific population.
The public health problem that interest me is “Opioid Campaign
Assignment 2: Examining a Health Communication Initiative
(Please write about the Opioid Initiative).
In this assignment, you will continue working toward your final Required Assignment (RA).
Select one health behavior that is consistent with your final assignment topic and two health communication initiatives directed at that behavior. You will then compare and contrast these two initiatives.
Note: In M3 Assignment 2, you will propose a communication plan that builds on these efforts.
Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:
Identify two existing health communication initiatives that focus on the same health behavior.
Evaluate the strengths and weaknesses of each health initiative identified.
Next, do the following:
Select one or more of these health communication initiatives to include in your health campaign.
Describe modifications that can be made to fit your health campaign.
Support your statements with examples and scholarly references.
Your final product will be a 3–5-page paper in Word format. Apply APA standards
Example: Florida Truth Campaign, California’s Anti-Tobacco Campaign, Campaign to Prevent Teen Pregnancy and the Avon Breast Cancer Crusade Campaign
Assignment 2: RA 1—Evaluate Health Communication Campaigns
In this assignment, you will evaluate health communication campaigns. You will apply your learning from earlier modules and use it to assess two current campaigns.
The purpose of this assignment is to identify the strategies used in health communication campaigns to maximize message reach and frequency.
Using the readings for this module, the Internet, and your personal experience, select two health communication campaigns. You will describe and assess the campaigns in terms of audience characteristics and communication channels.
Complete the following:
Identify two current health communication campaigns.
Briefly describe the campaign message(s) and how you located the campaigns.
Evaluate the two health communication campaigns to assess their effectiveness. Include the following for each campaign:
Characteristics of the target audience
Social determinants of the health problems
Selected messages and communication channels
Reasons behind choosing these specific messages and channels
Identify potential gaps in the campaigns.
Recommend solutions to minimize these gaps.
Describe the strengths and weaknesses of each campaign.
Write a 6–8-page paper in Word format, utilizing a minimum of six scholarly sources
I chose the Opioids as the public health problem for the assignment Module 4 below
Assignment 2: Health Communication Campaign—Audience Profile Analysis
In M1: Assignment 3, you chose a public health problem and described its history and background. Based on this, you started developing a health communication campaign for a specific population by identifying and explaining its goals and objectives.
You will continue to develop this health communication campaign in this assignment.
Using the readings for this module, conduct an audience profile analysis. Include the following:
Provide demographic information about the population the health problem affects.
Describe attitudes, norms, and beliefs about the health problem as they apply to the population of interest.
Explain possible stages of behavior change or levels of diffusion related to the health issue.
Support your statements with examples and scholarly references.
Write a 3–5-page paper in Word format. Apply APA standards to citation of sources.
Lasa Module 5
Assignment 2: RA 2—Health Communication Campaign
You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.
For this assignment, assume you are making a professional presentation to gain community support for your health (Opioids Campaign) communications campaign. Complete the following:
Compile all your module assignments for reference.
Design your health promotion campaign for your chosen public health issue.
Be sure to include the following as part of the campaign:
A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.
A PowerPoint presentation that includes the following:
A title page
At least one slide each for the following major sections:
Preliminary analysis: Overall program goal
Outcome objectives: Behavioral, social, or organizational
Situation analysis and audience profile
Tactical plan: Messages, channels, materials, and activities
Notes for each slide section to provide detailed content and narrative
An attached list of examples and scholarly references
Write a 1–2-page executive summary in Word format. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.
Develop a 10–15-slide presentation in PowerPoint format.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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