Examining a Sport-Related Social Media Campaign
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
For your company’s board of directors, you’ve been requested to write a study of a social media sports campaign. This is a 1200 1500 word report that analyzes how this campaign works, based on the information supplied in Weeks 18 of the unit its strengths, shortcomings, how it interacts with fans, and the primary methods used.
What you’ll have to do is:
Choose an online sports promotion to research. (Keep in mind that you’re looking at a single campaign across several social/online media platforms.)
At least two online/social media platforms must be used in the campaign (these can include Apps). In your analysis, you must present examples of the campaign. In your submitted work, you must supply copies of or links to at least 75% of the campaign content you are analyzing.
Your study must be presented in the form of a report that is thoroughly researched, referenced, and backed up by academic theory and secondary evidence.
Your research must show that:
– A thorough understanding of the campaign, as well as familiarity with the numerous theories we’ve discussed and how to use them effectively (25 percent )
– As part of your study, you should select 2-3 social media networks to use for promotion and branding, e.g. How the EPL engages with supporters on Facebook, Twitter, and Instagram (25 percent )
– Evidence of campaign research (including strengths and limitations) as well as scholarly literature that enhances your understanding of the campaign (35 percent )
– Academic style of writing (15 percent )
Hyundai-A-League 2019/2020 is the campaign I’ve picked.
The game will begin on July 16, 2020, and end on August 12, 2020. (27 matches in 28 days)
The series will end on August 15, 2020.
The Grand Final will take place on August 23, 2020.
https://www.a-league.com.au/news/hyundai-a-league-201920-remaining-schedule-matches-released (This is the website where I discovered the dates)
Instagram (https://www.instagram.com/aleague/) and Facebook (https://www.facebook.com/aleague) are my preferred social media platforms.
Pre-game, game, and post-game can all be mentioned in the report, and here is a sample report structure:
the duration of the Hyundai season (dates, starting off and ending) that is being evaluated the study objectives (the relevance of analyzing social media sport campaigns) point to be mentioned in the report
Overview and analysis of social media: Which social media accounts are being investigated, but I only choose which medias to study.
the rationale for using both platforms
The content they post on two social media platforms, the quantity of postings on each platform during the season, a comparison of the platforms, and the technique they use to promote the campaign on both platforms (by hashtag/caption/etc.). Is there a preference for product attributes over non-product attributes?
Apply theory Provide evidence in the form of photographs of the postings (compulsory)
Fan engagement entails determining which posts elicit the most responses from fans, as well as the number of views, likes, and comments. That type of content indicates that fans prefer that type of stuff. Isn’t some of their tactics working?
Describe the various types of supporters (theory)
Strengths and weaknesses of the campaign The campaign’s strengths and weaknesses after implementing those strategies
Can you insert pages when citing in the in-text reference? Harvard style referencing
I provided two examples to serve as examples (the format and content are pretty similar for what I mean)
Some useful web resources include:
– http://sprinklr.com/blog/ (There are several great methods to use social media as part of a marketing effort.)
– http://www.huffingtonpost.co.uk/tamara-littleton/social-sports-four-ways-s b 10627276.html – http://www.huffingtonpost.co.uk/tamara-littleton/social-sports-four-ways-s b 10627276.html (‘Social sports: Four ways sports can engage and delight on social media,’ T Littleton, HuffPost Tech, June 26, 2016)
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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