Image Analysis Assignment Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Image Analysis Assignment Essay
Image Analysis Assignment
The goal of a visual analysis is not to analyze what a writer is arguing about concerning an issue, but to analyze how the creator of a visual is presenting their argument. You’ll do this by analyzing the use of rhetorical strategies (ethos, pathos, logos). Choose a print ad from a magazine, newspaper, or billboard. You will analyze the elements of this ad, how they persuade the audience, and whether or not they are successful in their persuasion.
This assignment prompts you to identify the strategies that a particular visual argument employs. One of the reasons this technique is useful is it requires you to understand not just what authors are saying, but the methods employed to successfully effect persuasion in their intended audience. Also, as you get more comfortable identifying the strategies other writers employ, you will be able to utilize these strategies effectively in your own acts of persuasion, whether written, oral, physical, or visual.
Your audience will consist of your scholarly peers whom you may assume have only a casual familiarity with the ad that you are analyzing.
Your rhetorical analysis of the ad will include a discussion of ethos, logos, and pathos, but focused on the ad. Finally, you will want to evaluate whether these strategies are effective in convincing the audience to purchase the product that the ad is advocating. A few questions you may consider as you craft your essay:
- Which is the predominant focus of the visual?
- What strategies is the author employing to maintain the audience’s attention?
- Does the visual add information that text could not?
- How does the visual deepen understanding of the issue?
- Where might the author display/share their visual? Why?
Step One – writing a 1st draft
Step Two – a peer review of a classmate’s 1st draft completed in class.
Step Three – a final draft due by the requested submission date and written in an elevated and sophisticated style that makes use of correct grammar and usage. You should make sure to make a clear and precise argument as you analyze the rhetorical strategies employed in the text that you are examining.
Specific guidelines for this assignment are:
- Clear introduction and conclusion.
- Address all three rhetorical appeals: ethos, pathos, and logos.
- Address the issue of audience.
- Adherence to MLA format (including in-text citations and Works Cited page).
- Correct grammar, punctuation, and spelling.
- Include the image as the last page of the essay. This does not contribute to the length of the essay.
- 2 pages in length. I expect 2 full pages of text. This does not include the ad or works cited page.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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