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Implementation and Communication Plan Case Study
Implementation and Communication Plan Case Study
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Implementation and Communication Plan Case Study
Apply: Implementation and Communication Plan Case Study
Apply: Implementation and Communication Plan Case Study
The Hoosier company is in the next phase of company development. Reengineering and restructuring the company needs dire attention. “Currently, Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots”. To bring Hoosier company up to date, the organization needs to re-engineer its daily operations so the company can achieve company goals which are stated in the mission and vision statement. Hoosier needs to focus its attention on other ways of marketing, technological updates, and brand recognition.
One way of becoming current in modern times is creating a social media profile on all 3 major platforms such as Facebook, Twitter, and Instagram. Social media is an essential piece for marketing strategy. Platforms such as Facebook can help you connect with your customers, Twitter can allow your customers to “retweet” your brand or advertise your product, and Instagram can help you with posting positive feedback and customers testimonies. Additional social media help promote your brand and it can be a potential method of boosting sales. According to Marketing Insider Group (2019), “six reasons why investing in social media is a wise business move:”
- Build Awareness
- Communicate Authority
- Show Authenticity
- Encourage Engagement
- Provide Support
- Grow Affordably
Another process of reengineering for the company Hoosier is allowing employees to work from home. Having employees work from home is a win-win for employers and employees. For employers the cost of maintaining employees in the office will be reduced, for example, a company can save on furniture, utilities, and parking. Yes, the disadvantage of employees working home will be a distraction, but a study shows that “95% of businesses say working from home significantly improves employee retention” (HuffPost, 2018). Another advantage for employers and employees is “more focus, less stress; whether it’s cramped conditions or intrusive coworkers, offices can be the enemy of productivity. Working from home can not only curb these distractions, but it’s also been proven to reduce stress and enhance overall mood” (HuffPost, 2018). Also, “employees are asking for up to date computer equipment. Some employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers”. A company will like for its employees to stay focus and happiness. Having new equipment shows the employees that their efforts and hard work is crucial and appreciate. The additional new equipment will help with daily operations getting done effectively and efficiently.
As I am presenting this proposal to the stockholders, I would like to communicate the benefits of SWOT and how to implement SWOT to this proposal to improve Hoosier company daily operations and future endeavors. SWOT is strengths, weaknesses, opportunities, and threats. SWOT analysis is “is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential” (Investopedia, 2019). The fundamentals “is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, its initiatives, or an industry” (Investopedia, 2019). Using the SWOT analysis to reengineer Hoosier company marketing process will benefit the company in the long run. Additionally, it will make it easier to achieve company goals and it will help employees, management, and leadership stay true to the mission and vision statement. SWOT provides an evaluation tool for the Hoosier company, it also identifies the company weakness, opportunities, and strengths, and also it can identify competition, risks, and new potential opportunities. Applying SWOT analysis to this proposal will only benefit the Hoosier company to becoming stronger and also it will keep the company atop of the marketing industry.
For this proposal to be successful, the process of implementation is important. Business implementation is “the process of executing a plan or policy so that a concept becomes a reality. To implement a plan properly, managers should communicate clear goals and expectations, and supply employees with the resources needed to help the company achieve its goals” (Small Business Chron, 2019). Adding new equipment or updating equipment will also benefit the company because it will make the employees happy and more focus meaning productivity will be increased and efficient. Also setting up a program for employees to work at home will also be important. According to Small Business Chron (2019), “Business implementation is important for moving a company forward, as is not underestimating the importance of implementation planning. When a business fails to implement and execute its strategies properly, it fails to move forward and grow”.
References
HuffPost. (2018). Why Employees Should Be Allowed to Work from Home. Retrieved from https://www.huffpost.com/entry/why-employees-should-be-a_b_14519684
Investopedia. (2019). Strength, Weakness, Opportunity, and Threat (SWOT) Analysis. Retrieved from https://www.investopedia.com/terms/s/swot.asp
Marketing Insider Group. (2019). Why Social Media Is Important for Business Marketing. Retrieved from https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-for-business-marketing/
Small Business Chron. (2019). The Importance of Business Implementation. Retrieved from https://smallbusiness.chron.com/importance-business-implementation-34571.html
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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