Improving Marketing Methods Essay Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Improving Marketing Methods Essay Assignment
17 Sept 2017
In the contemporary business context, marketing of products is one of the most important operations that a company will take on. It has been an evolving discipline and companies can be left behind if they are stagnate regarding their marketing operations. One of the more notable abstract charters in marketing is called the marketing mix methodology. The marketing mix methodology once had 4Ps to explain the fundamentals of marketing, however with time this has significantly changed. The 7Ps strategy has added the much-required layers of depth to the marketing mix. The marketing mix can be referred to as the methodology used by businesses and marketers to aid in determining a product or brand offering. The theory suggests that the four (seven) Ps can be utilized to enable marketing of products in an organization. The rationale behind the selection of this theory is that fact that it critically reviews how customer satisfaction can be achieved, also given the fact that all organizations aim to maximize their profits through marketing.
In this context, the major issue at hand is improving the customer service delivery (“6. Marketing-Mix optimieren,” 2013). This will be achieved by incorporating the marketing mix theory into Apple’s process weaknesses and turn them into strengths. Also, this paper will review and determine if the marketing mix theory can be integrated successfully into Apple’s current processes. This will be facilitated by a critical review of the weaknesses compared to the strengths of the marketing mix theory. The paper will give insights and evaluate if the process of Apple needs to be changed or revised. Additionally, it will show that the new process will produce better results than the old process and provide better service to Apple’s customers. This will be achieved by providing data that point out the weaknesses and inefficiencies of the old process and how the new processes will address these inefficiencies (Kucuk, 2016).
According to (Thommen (2015) the marketing Mix can be elucidated as follows. Product, place, price, and promotion. In the product context, the product should fulfill the customers’ expectations. Also, it should work and provide what the customers expect to get. The major weakness of the process is that fact that Apple has not been vigorous in producing other products compared to the production of it’s iPhone. This indicates that the product should meet the expectations, therefore, according to the marketing mix the other products other than iPhone should also fulfill the customers’ expectations. The theory suggests that products should be available where the targeted customer gets it’s at their convenience, in Apple’s case that would be in Apple stores but again shipping is a huge problem. According to the marketing mix, the organization’s products should be available via e-commerce, online and other platforms that can be used to make the products available to the customers. Apple Inc. is mainly focused on providing the best quality of iPhone at the expense of Mac PC (Meffert, Burmann, & Kirchgeorg, 2014). This is a glaring weakness as one product may not be beneficial as two therefore, Apple should ensure that they upgrade their products equally to increase profits. Also, the prices of the products should continue to reflect the value and quality of the products. It’s worth noting that customers (particularly Apple) are usually happy to pay a little more for something that works well for them. Another tenet of the marketing mix is promoting the products; factors of promotion include advertising, PR, sales promotion, personal selling via social media, word of mouth among others. These are major communication tools that can be used in an organization to get word out about their products. According to the marketing mix, the message should be designed in a manner that will attract customers, informative yet appeals to their emotions. This means that Apple’s shipping issues can also be addressed communications tools. Apple should focus on producing other products and upgrade its Mac line, subsequently, they must also include these products into their promotions process. Promotions increase sales thereby increasing the market share of the company, promotions also help to increase the customer base of a company. Another benefit of advertising is that it increases the chances of innovation when coupled with customer feedback. The consumers propose how they want their products to function (Meffert, Burmann, & Kirchgeorg, 2014).
Apple has very well-developed policies, as a matter of fact many businesses have adopted Apple’s policies on different aspects of their own business. Despite their few weaknesses which are normal in a company, they still have well-developed policies and processes. Therefore, redesigning these processes is the best measure for Apple Inc. The shipping process should be revisited, and the philosophy possibly changed. The shipping department at Apple should incorporate the marketing mix, to ensure that their price, product, place, and promotion processes have all been addressed. This involves incorporating the explanation and sentiments on each tenet of the marketing mix. This will ensure that all shipping concerns are well tackled in the organization (Meffert, Burmann, & Kirchgeorg, 2014).
Having incorporated the marketing mix methodology, the results should be different because it was determined that the weakness pointed out by the SWOT analysis can be mitigated by the marketing mix theory. It is evident that the four Ps lead to improvement of the process, at the same time, this approach will aid in improving the customer’s service delivery, streamlining the delivery process, employees’ satisfaction with improved motivation or career development, and developing a shared organizational vision (Thommen, 2015).
Better still, the marketing mix methodology provides a platform for prudent allocation of resources both human and financial. This results in customer satisfaction and profits to the firm, additionally this theory helps in allocation of roles and responsibility. One of the most imperative challenges is to create a team atmosphere in the marketing process. By virtue of specialty, some are accountable for product management, others selling, and physical distribution. This is mainly enabled by the marketing mix (Thommen, 2015). Also, the marketing mix aids firms in planning their marketing on the basis of a set of particular criteria and helps in implementing the objectives therein. This can be achieved by separating the 4Ps and focusing on implementing the objectives of each P. Better still, the marketing mix can provide a competitive advantage to a firm over its competitors, after using this theory and incorporating its particular allocation of resources, meeting its objectives and its overall contribution to the overall well-being of the firm.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.