Increasing Trends of Shopping Online Case Assignment essay solution

Increasing Trends of Shopping Online Case Assignment essay solution

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Type	Essay
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Description/Paper Instructions

Increasing Trends of Shopping Online Case Assignment

Title ABC/123 Version X

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Marketing Lemonade Worksheet MKT/421 Version 17

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I am looking for week 5 paper this is previous week work (Week 4), must follow instructions as mentioned on the homeworkmarket and write the paper using this company and details

Complete the following

1. Select a company name and determine the real business world industry of operation.

Company/Product Name	Industry of Operation
Smart Start Water	Bottle Water Market

2. Describe in no more than 90 words the new and unique form of lemonade that will be launched by your company.

Smart Start is the new and improved sports drink that stays true to our watery roots. This new product will still be the fresh, pure, and crisp taste our customers love with a signature lemonade taste. Great Water. Great Taste. Smart Start.

3. Complete the chart in a total of 90 words describing your organization.

Who are they	Industry of Operation	Mission and Values	Differentiation from other organizations
Coca-Cola: Glacѐau	Bottled Water / Sports Drinks	“To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.” –	Energy and nutrients of a sports drink without additives and chemicals.

4. Identify the following in no more than 90 words regarding your target market.

Composition of target market	The primary market is outlined as a phase of the marketplace that the company believes will let it sell its products and services. The primary target market includes consumers that enjoy exercising and have a spread of primary target market attributable to the very fact that the corporation is providing a spread.
Segmentation criteria used in identification	The target market is aimed at low to high income families. The aimed lifestyle is towards active and healthy lifestyles. The drink will be market to both men and women from all ethnicities. Smart Start Water will be sold only in the United States for the first few years with long-term goals be sold internationally.

5. Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy?

Target Market Definition	Differentiation
The primary market is outlined as a phase of the marketplace that the company believes will let it sell its products and services. Another way of defining target market is a particular group of consumers at which a product or service is aimed.	This lemonade has an amazing taste and is much tastier than other name products such as Gatorade. We offer our lemonade with real squeezed lemons as opposed to Gatorade. The drink will be made from organic farm produce

6. Complete the chart in a total of no more than 90 words to compare your company with industry competitors.

Top Business Industry Competitors	Your Company’s Positioning
Gatorade	We are competing with other sports drinks, and our positioning is new. We are entering the market as a healthier sports drink.
Vitamin Water	Our drink is more refreshing and tasteful, and we hope that once people who currently drink vitamin water will make the change to a better option with Smart Start.

7. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.

Our sales prices are low, and our profits are non-existing as of now. We are going to use online distribution channels and attempt to sale bulk product and generate positive cash flow.

8. Discuss in no more than 90 words the maturity life cycle stages of your product.

Stage of Maturity Life Cycle	Discussion
Introduction	Sales slowly grow as the product is introduced in the market. Profits are still non-existent, because the heavy expenses of the product introduction overweigh sales.
Growth	The growth stage is a period of rapid market acceptance and increasing profits.
Maturity	In the maturity stage, sales growth slows down because the product has achieved acceptance by most potential buyers. Profits level off or decline because marketing outlays need to be increased to defend the product against competition
Decline	Finally, sales fall off and profits drop. At which time we will review market research to adjust strategies to continue the product line’s life cycle.

9. Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel.

The increasing trends of shopping online and easy availability of internet connection on computers, laptops, and several other smart devices are expected to boost the sales through online distribution channel segment. The offline distribution channel segment is estimated to witness a lucrative growth owing to the increasing presence of smart accessories offline. Additionally, numerous manufacturers are focusing on launching company exclusive stores in order to establish their presence in the regions with low internet penetration levels. The market is still evolving and there is lack of awareness about the product among people, which has resulted the offline segment to capture a relatively smaller share in the industry.

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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