LUBS 5407M Puma and MCFC Co-Branded Football Kits Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
LUBS 5407M Puma and MCFC Co-Branded Football Kits Paper
This brief consists of 5 printed pages, which is identified by the Code Number LUBS 5407M
Puma is one of the most recognisable sports brands in the world, despite competition from established brands, such as Nike and Adidas. Puma has evolved and shifted its focus over the years and now focusses on a sports lifestyle and cultural crossover position in the marketplace, with high profile partnerships with Rihanna, Jay-Z and Selena Gomez.
Puma’s recent strategy is to reconnect the brand’s long history with football & football clubs by raising the brand’s profile globally with partnerships with premier league clubs. Since 2014, Puma has been the kit provider for Arsenal FC – the largest commercial deal in the history of both the football club and the brand at the time. When this deal expires at the end of the 2018/2019 football season, Puma will sponsor another English premier league football club, Manchester City FC (MCFC).
MCFC is owned by the Abu Dhabi United Group. With investments in facilities, commercial teams, marketing, business and support services, playing talent and the youth system, this has led to MCFC being one of the best in the world. The club is noted not only for its onfield success, but its marketing and fan engagement, and its award winning programs, such as the Cityzens membership & sponsorship/partnership marketing initiatives. MCFC have a strong relationship with its core fan base and the Manchester area. The club’s emphasis on ‘Beautiful Football’
ensures that the games are played and won in a way that is enjoyable for the players, fans, and neutrals. All MCFC’s sponsors and partners are required to buy into this belief.
Puma’s sponsorship of the club entails:
- Product and merchandise sales of
Puma and MCFC co-branded football kits,
training wear, and supporting merchandise
to fans of the club, and of football globally
- Positioning the brand as a leader in
global sports – aligning with one of the top,
and fastest growing sports properties in the
world sport, and the talent within that club.
LUBS 5407 Advertising
Puma will be taking over as sportswear partner for Manchester City FC from Nike, who held the deal for the previous 6 years, during which time Puma held a partnership with rival club, Arsenal.
Devise an advert that links Puma and MCFC together with the launch of the new Puma and MCFC first team kits in summer 2019.
Remember to focus on the unique style and approach that Puma has with MCFC that is different to Nike’s relationship with MCFC
Assignment format: Your assignment is to be written in a report format and should address the following elements, including academic theory and models, where appropriate:
- Background analysis and fan (consumer) insight
- Advertising objectives and rationale
- Completion of a creative brief (use any A4 creative brief format)
- Creative concepts (with supporting justification for ideas)
- Creative execution in the form of a Print ad. You may find it helpful to articulate your creative work in writing.
- An outline of how the campaign will be evaluated
- Ethical considerations
- You will be judged on the transference of relevant, persuasive ideas and good articulation of your concepts NOT on the standard of drawing or photoshop skills. Your print ad may be rough, hand drawn images or a collage of images.
- If you choose to support your print ad with a radio ad, a script would be required. Similarly, if you include a TV ad, a storyboard would be required.
- If you wish to include online, stadium or ads on Puma and MCFC channels, then these would be supplementary information for the appendices.
- Please note that you are not allowed to contact any external organisations, suppliers, nor the media without the company’s permission. Any rumours whatever their validity may impact the company in question so please exercise caution.
- If you wish to conduct any primary research interviews outside of the University’s premises eg with fans, you will need to seek approval from the Tutor. This precludes research conducted via telephone / internet.
- Students are permitted to share their primary data collection, as long as they undertake their own interpretations of the data. Please ensure that any shared raw data is placed in the Appendices. Students who use the same interpretation of data in the main body of the report may breach plagiarism rules.
Assignments should be a maximum of 3,000 words in length.
All coursework assignments that contribute to the assessment of a module are subject to a word limit, as specified in the online module handbook in the relevant module area of the MINERVA.
The word limit is an extremely important aspect of good academic practice, and must be adhered to. Unless stated specifically otherwise in the relevant module handbook, the word count includes EVERYTHING (i.e. all text in the main body of the assignment including summaries, subtitles, contents pages, tables, supportive material whether in footnotes or in-text references) except the main title, reference list and/or bibliography and any appendices. It is not acceptable to present matters of substance, which should be included in the main body of the text, in the appendices (“appendix abuse”). It is not acceptable to attempt to hide words in graphs and diagrams; only text which is strictly necessary should be included in graphs and diagrams.
You are required to adhere to the word limit specified and state an accurate word count on the cover page of your assignment brief. Your declared word count must be accurate, and should not mislead. Making a fraudulent statement concerning the work submitted for assessment could be considered academic malpractice and investigated as such. If the amount of work submitted is higher than that specified by the word limit or that declared on your word count, this may be reflected in the mark awarded and noted through individual feedback given to you.
The deadline date for this assignment is 12.00 noon on Thursday 9th May 2019.
An electronic copy of the assignment must be submitted to the Assignment Submission area within the module resource on the Blackboard MINERVA website no later than 12 noon on the deadline date.
Faxed, emailed or hard copies of the assignment will not be accepted.
Failure to meet this initial deadline will result in a reduction of marks, details of which can be found at the following place:
Please ensure that you leave sufficient time to complete the online submission process, as upload times can vary. Accessing the submission link before the deadline does NOT constitute completion of submission. You MUST click the ‘CONFIRM’ button before 12 noon for your assignment to be classed as submitted on time, if not you will need to submit to the Late Area and your assignment will be marked as late. It is your responsibility to ensure you upload the correct file to the MINERVA, and that it has uploaded successfully.
It is important that any file submitted follows the conventions stated below:
The name of the file that you upload must be your student ID only.
During the submission process the system will ask you to enter the title of your submission. This should also be your student ID only.
The first page of your assignment should always be the Assessed Coursework Coversheet (individual), which is available to download from the following location:
You should NOT include your name anywhere on your assignment
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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