Marketing Budget Selling Expense Case Essay Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Marketing Budget Selling Expense Case Essay Paper
You will be following the instructions below
The Company and country will be
BP (British Petroleum) Oil plans on entering the Pakistan market
This is a full business plan needed on how they plan on going into this market.
*Please be detailed with this plan*
The information gathered above is the basis for developing a plan for your product/service in the target market. In this section, you examine how to overcome the opportunities, problems, and threats identified in the previous sections to engender maximum sales and profits. The action plan reflects, in your judgment, the most effective means of marketing your product in the country market. You also devise budgets, expected profits or losses, and additional resources needed to implement the proposed plan.
Executive Summary (Summary of the key points from the entire section, listing the most important items that the busy executive should be aware of; about 1 to 2 pages long
- Market Objectives
Target Market(S) (specific description of the market) Expected Sales
Market Penetration and Coverage (what specific areas of the country will you target and to what degree should the firm emphasize sales in the market
- Product Adaptation, or Modification (indicate how and why the product should be adapted for the market)
Core Component Packaging Support Services
- Marketing Communications
Advertising (objectives, media mix, messaging appropriate for the market, costs) Sales Promotions (if appropriate; objectives, types, costs)
Personal Selling (style appropriate for the market, needed adaptations) Other Communications Methods
- Distribution (from origin to destination) Ports (origin port, destination port)
Mode (ocean, rail, air, or highway; advantages and disadvantages of each; Note, in most cases, the firm will use ocean)
- Packaging (include marking and labeling regulations, containerization, and costs)
- Documentation (regarding bill of lading, commercial invoice, invoice, export declaration, certificate of origin, insurance, special documentation)
- Freight Forwarder (in most cases, the firm will require a freight forwarder. Here you should recommend some freight forwarders, including names and addresses. These can be found online by searching keywords such as “freight forwarder, Portland”)
- Channels of Distribution (micro analysis; in this section, you recommend details on specific types of distribution).
Retailers (relevant only if dealing in a retail product and selling through retailers! Include here recommendations on type and number of retail stores, retail markups for products, and methods of operation)
Wholesale Intermediaries (including type and number of intermediaries, recommended markup, methods of operation including cash or credit)
Import and Export Agents (relevant if exporting)
- Warehousing (type, location
- Final Price(s) (your price must incorporate the costs of getting the product to the final customer – shipping cost, inland transportation cost, insurance,
tariffs, local taxes, markups, and desired local markup)
- Terms of Sale (e.g., Exworks, FOB, CIF) (to understand these terms, you can refer to the export.gov link below)
- Payment Method(s) (e.g., cash in advance, open account, or letter of credit)
- Marketing Budget Selling Expense
Marketing Communications Expense Distribution expense
Product cost Other costs
- Resource Requirements Finances
Personnel Production capacity
Appendixes (Include here any useful supplementary material such as, for example, helpful tables or charts, highly specific reports from the U.S. government, special industry-specific market reports, or news articles that are particularly relevant to your company.)
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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