Marketing case study report MKTG1025
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Marketing case study report MKTG1025
Marketing case study report MKTG1025
Final Exam for MKTG1025 Marketing Principles
This final assessment accounts for 40% of your ultimate grade in this course.
This is a summative assessment that pulls together all of your learning from the course over the course of the semester. You must perform this work on your own, without consulting anyone else. Prior to submission, your instructor will not provide any help or advice on any questions about this case study. Although this document and the list of references at the end provide some of the needed information in this regard, you are expected to conduct your own desk research to have a deeper grasp of the product’s market.
The final evaluation questions are based on the case study: Lewis Road Creamery: Lunch-time ideas, which can be found on page 493 of the recommended textbook.
The e-textbook is available at the library, and the case can be downloaded through Canvas. Each question has the same weighting of marks (10 points), and responses to each question are limited to 500 words.
While the questions are organized into sections to make your answers easier, you will need to apply your knowledge of all of the topics taught in the course. You must demonstrate application of theory, critical analysis, strategic insight, and organised thinking in addition to repeating knowledge.
Each response (question) has a 500-word maximum limit that must be followed.
Please pay close attention to what you’re being asked to accomplish and how you’re supposed to do it. Tables, figures, photos, and diagrams are all acceptable and do not count against the word count. Subheadings and related components that help you be brief (but clear) are highly recommended.
Use a 12-point font, single-line spacing, and standard justification to present your work. You are free to emphasize essential points or sections by bolding, underlining, italicizing, coloring, or highlighting them. Diagrams, photos, tables, and other items can be placed wherever they fit best, but they must have a title and a source detail (if applicable).
In terms of referring, you should properly reference your work, yet it is encouraged that you react based on your own understanding and accumulated expertise. Instead than merely duplicating others’ thoughts, please use your own words and strategic insights. You’ll notice that the questions ask you to use theory rather than repeat it. Please keep in mind that this final evaluation activity must be completed independently, without the assistance of others. Academic misconduct will be investigated for any student who is determined to have violated this requirement through any type of media or interaction. Turnitin will be used to check the submission for plagiarism. You can submit many times before the deadline and tome to avoid any overlap with previously published items. This evaluation instructions should not be included in your submission because it will influence your Turnitin score.
the first question (10 marks)
Create a market segmentation table for Australia’s flavoured milk market. Explain why you chose the segmentation variables you did.
2nd question: (10 marks)
When Lewis Road Creamery launched its chocolate milk brand in New Zealand, it partnered with Whitakers. In their article linked below under references, RMIT researchers Rahman, Mulye, and Laud caution corporations about using such techniques. Which of the sub-branding methods covered in this article would you recommend if Lewis Road Creamery were to enter the Australian market with their chocolate milk? Why?
Question three: (10 marks)
Create a SWOT analysis for the chocolate milk brand Lewis Road Creamery recommended for the Australian market in Question 2.
Based on the SWOT analysis, what recommendations can you give to the company?
Create a Facebook advertisement for the planned Chocolate milk brand in Australia. You can design your ad using external photos or tools like Photoshop or Illustrator, or any other free ad design software. You must consider the target segment, their needs, and the advertising concept when creating the ad. You may also look for articles on best practices for designing a Facebook ad on the internet and describe how you applied these concepts to your ad.
AP – Asia-Pacific Advances in Consumer Research Volume 10, eds., Duluth, MN: Association for Consumer Research, Pages: 402-406. Kaleel Rahman, Rajendra Mulye, and Gaurangi Laud (2012), “Theoretical Underpinnings of Brand Architecture Strategies: Using Models of Stereotype Change to Understand Sub-Brands,” in AP – Asia-Pacific Advances in Consumer Research Volume 10, eds., Dulu
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME] and Have It Done by Our PhD Qualified Writers!!
Tired of getting an average grade in all your school assignments, projects, essays, and homework? Try us today for all your academic schoolwork needs. We are among the most trusted and recognized professional writing services in the market.
We provide unique, original and plagiarism-free high quality academic, homework, assignments and essay submissions for all our clients. At our company, we capitalize on producing A+ Grades for all our clients and also ensure that you have smooth academic progress in all your school term and semesters.
High-quality academic submissions, A 100% plagiarism-free submission, Meet even the most urgent deadlines, Provide our services to you at the most competitive rates in the market, Give you free revisions until you meet your desired grades and Provide you with 24/7 customer support service via calls or live chats.