Principles Of Marketing Essay Assignment Paper
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Legislative Internship in Minnesota Policy Brief Paper
The summer is drawing to a close as is your summer legislative internship in Minnesota. All staff efforts, including your previous three tasks, have led toward policy action. The legislator will send the language for the new legislation to the Legislative Counsel’s office for further drafting and development. The legislator has asked you to develop a policy brief for distribution to news and media outlets, and stakeholder audiences.
Building on the research and key learnings you have gained from your previous three tasks—the public health issue and policy review, the advocacy letter, and the speech draft for the community leaders’ meeting—you are to prepare a policy brief. The language you use in your policy brief needs to be clear and concise so that the average person can understand the policy brief’s key messages.
Demonstration of Proficiency
By successfully completing this assignment, you will demonstrate your proficiency in the course competencies through the following assignment scoring guide criteria:
- Competency 1: Explain the impact of policies and legislation on individual and population health.
- Provide a clear call for individual and population health action in a succinct concluding statement.
- Competency 2: Identify and define public health issues based on best evidence about what makes and keeps people healthy.
- Describe the specific public health issue that has created a challenge for making and keeping a specific population or community healthy.
- Competency 3: Describe the relationship between cost, quality, and outcomes in determining public health funding decision-making.
- Present the pros and cons of policy action.
- Competency 4: Develop policies that maximize the positive impacts of social and economic determinants on the health of individuals, communities, and populations.
- Present a clear overview of the policy brief, highlighting the content covered in the brief.
- Provide the best evidence-based recommendation for policy action, including two to three specific suggestions that will positively impact social and economic determinants of health.
- Competency 5: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with health care professionals.
- Cite in APA format a minimum of five current, scholarly and/or authoritative sources within the text and in a separate reference page.
- Write a clear, persuasive, organized, and generally error-free policy brief that is reflective of professional communication in the public health field.
Consult these resources, linked in the Resources, for additional information about how to prepare a policy brief:
- Wong, Green, Bazemore, and Miller’s 2016 article, “How to Write a Health Policy Brief,” from Families, Systems, & Health, volume 35, issue 1, pages 21–24.
- Richardson’s 2016 policy brief, “Off-Label Drug Promotion,” from Health Affairs.
- Cornachione, Rudowitz, and Artiga’s 2016 issue brief, “Children’s Health Coverage: The Role of Medicaid and CHIP and Issues for the Future,” from the Kaiser Family Foundation.
Note: The last two items listed above provide real-life exemplars of the issues and outcomes presented in actual policy briefs. These briefs are provided for your review only. Be sure to use the Policy Brief Template provided in the Resources to create your policy brief. Your policy brief should include all of the following headings and address all of the questions underneath each heading.
- Executive Summary/Abstract (1 page). This is a concise summary of the key points you will present in the policy brief. You summary needs to answer these questions:
- What is the problem you have identified that needs to be addressed with legislation?
- Why is this problem significant?
- What are the main recommendations for policy action that will help to improve the stated problem?
- What outcomes will result from this proposed legislation?
- Note: As a suggestion, you may want to consider drafting your executive summary after completing your policy brief.
- The Problem (1–2 pages). This section of your policy brief describes the public health issue that has created a challenge for a specific population. In this section, address these questions:
- What is the public health issue?
- Which population in your community, state, or in the United States has been impacted the most by this public health issue?
- What demographic and health status data will support your assertion?
- How could you present this information visually to help convey your points? Consider graphs, charts, tables, photographs, et cetera.
- What is this issue significant to the stated population, or why shouldit be significant to this population?
- What data could you include to show the significance and relevance of this public health issue? Consider data such as morbidity, mortality, cost, indicators of health access, et cetera.
- How could you visually display the data you are presenting? Consider including one or two graphs, charts, tables, photographs, et cetera.
- Who has the influence to change the stated problem?
- Who else besides policy makers can effect change?
- What role could other stakeholders play in facilitating change? Consider fields such as health care, education, leaders in the for-profit and nonprofit sectors, et cetera.
- Policy Recommendation (1–2 pages). In this section of your policy brief focus on the specific policy action that will help to address the identified problem. Be sure to address all of these questions in the description of your recommended policy action:
- What specific policy action is best for implementation?
- What are the two to three specific recommendations you are making?
- Which is the most appropriate implementation level (federal or state) for this policy action?
- Why is policy action at this level the best option?
- What previous policy actions have been taken by other policy makers that have proved inadequate to address the issue?
- Why did these previous efforts fall short?
- How does the proposed policy action extend or expand previous efforts other policy makers have made?
- Anticipated Results (1–2 pages).
- Why is policy action necessary?
- Why wouldn’t stakeholder action alone be sufficient to achieve the desired outcome?
- What are two intended outcomes or results that would show how the policy has positively affected the population most impacted by the chosen public health issue?
- What are two potential negative outcomes that may occur as a result of the policy action? Be sure to consider the population most impacted by the proposed legislation. Also consider other groups that may be impacted.
- What barriers to implementation do you foresee that may hinder implementation in the short- or long-term? Be sure to consider ethical, legal, and/or financial challenges.
- Call to Action (1–2 paragraphs).Provide a conclusion in which you specify exactly what action you want constituents and stakeholders to take as a result of reading this policy brief. Be sure your concluding call to action answers these questions:
- Why is policy action needed now?
- What specific actions can constituents take now?
- What specific actions can stakeholders take now?
- What happens if no action is taken?
- Written communication: Your policy brief needs to be clear, concise, persuasive, well organized and generally free of errors in grammar, punctuation, and spelling. Remember that the audience for your policy brief is the average person, not a public health expert.
- Cover page: Include your name, course number and title, instructor name, and assignment title. Create a clear title for your policy brief that specifically names the key public health issue you are addressing.
- Length: 6–8 double-spaced content pages in Times New Roman, 12-point font.
- Citations and References: Cite at least fivecurrent, scholarly and/or authoritative sources in APA format within the text and in a separate reference page.
- Scoring guide: Review this assignment’s scoring guide so that you understand how your faculty member is going to evaluate your policy brief.
- Policy Brief Scoring Guide.
- How to Write a Health Policy Brief.
- Off-Label Drug Promotion.
- Children’s Health Coverage: The Role of Medicaid and CHIP and Issues for the Future.
- Policy Brief Template [DOCX].
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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