Product Life Cycle and Development Report
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Product Life Cycle and Development Report
Step 1: Product Life Cycle
Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see.
Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.
- Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle.
Underline your selection:
Describe the rationale for your position
Step 2: Product Changes
Based on what you’ve learned.
What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap shampoo?
Step 3: New Product Development
Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report:
- If you had to recommend one product, which product would you recommend they create? Underline your selection:
- Organic Bloom Shampoo
- Moisturizing Black Soap Shampoo with Dandruff Control
- Coconut Protein Shampoo and Conditioner
Explain your decision.
- Determine which type of innovation this represents from among the four main types discussed this week. Underline your selection:
- Sustainable (eco-friendly)
Briefly explain why you chose that type of innovation.
Step 4: Production Methods
Based on your understanding of Alikay’s position in the product life cycle and expected sales volume:
- Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale.
- If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your recommended product as a “limited time only” trial, what production method should Alikay use for the test market product? Why?
Step 5: Real-World Application
Choose a product at your company or one that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path.
Product Life Cycle and Development Report
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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