Research on Branding Strategies Marketing Administration
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Research on Branding Strategies Marketing Administration
Research Paper: to conduct research and prepare papers summarizing what they have learned about current themes from weekly readings in their own terms. A theoretical review of relevant literature and application of findings from the literature to a topic connected to a given industry, field, or business challenge is what research is all about.
Peer-reviewed trade or academic journals must be used for the research. While blogs, Wikipedia, encyclopedias, course textbooks, popular periodicals, newspaper stories, online websites, and other sources of background material are useful, they are not appropriate for this research project.
Requirements for the assignment:
STRATEGIES FOR BRANDING a research topic based on the chapter readings
Find at least four (4) separate peer-reviewed articles on your topic in the Library online business database, preferably five (5) or more. The article(s) must be current and come from a reputable source. While relevant articles from any time period are acceptable, current/published articles from the recent five (5) years are desired. A point deduction will be applied if you use literature that is irrelevant or unrelated to the chosen topic.
Write a four- to five-page, double-spaced, APA-formatted paper in which you discuss the findings on your specific topic in your own terms. Please note that the length of the article does not include the cover page, abstract, or references page (s).
The following is a suggested structure for your paper:
a. Title page
a. In your own words, describe the significance of the research topic to current business and professional practice.
c. The study purpose should reflect the topic’s potential benefit to current business and professional practice, as well as the greater body of research.
d. Write a summary of the literature review in your own words. This part should not be considerably filled with direct quotes from the article, nor should it be a “copy and paste” of literature content. A literature review is a synopsis of the key points and findings from each of the publications you’ve chosen (with appropriate citations). Direct quotations should be utilized only when absolutely necessary. This is usually the longest section of your paper (this is not a requirement; just a general observation).
e. Literature application in practice. Describe how the findings from the relevant research literature can be used to shape, inform, and improve existing business and professional practice in the area of your choice.
f. Write your own conclusion
b. References structured in accordance with APA guidelines
Criteria for grading:
All of the requested components are completed as assigned; content is on topic and related to marketing management; critical thinking is clearly demonstrated (few, if any, direct quotations from the source in the paper); scholarly research is demonstrated; topics and concepts gained from the assigned reading and/or research are evident.
Critical Thinking (15 points): Demonstrates significant critical thinking about themes, as well as sound material interpretation and reflection.
Clarity and Effective Communication (15 points): Communication is clear, concise, and well-presented; scholarly writing is exhibited; grammar, sentence structure, third-person writing, and word choice are all employed correctly.
Integration of Knowledge and Articles (15 points): Articles used must be current and relevant (ideally published within the last five (5) years) and must be from peer-reviewed journal articles. The study examines and analyzes at least four (4) peer-reviewed journal papers.
Cover page, headings, in-text citations, page citations (page number citations are necessary for specific information such as dates, years, list of items from article, names, numbers, statistics, and other specific information), and references are properly formatted (30 points).
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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