Rural Town of Kentucky Case Study Case Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Rural Town of Kentucky Case Study Case Assignment
A Review Case Study
Introduction of Company
Walker, LLC is small family-owned business in a rural town of Kentucky. It has been in business 52 years and employs 120 employees (20 management, 20 clerical, 5 accountants, and the remaining manufacturing types at various levels). Its main business is building bicycle parts for a major bike company. These parts include: pedals, wheel frames, baskets, etc. Mostly all metal products. Their 2008 revenues were $6,000,000 with $400,000 in profits. Their 2009 revenues were $5,500,000 with $300,000 in profits.
The company is ran by 3 generations of Walker’s; Harry Walker (President), Bill Walker (Vice President of Manufacturing), and Melissa Walker (Vice President of Operations). Melissa is the first female ever to hold a management role in the company. Most of the other females in the company are clerical in nature.
Their manufacturing plant is immaculate using state-of-the-art machinery that has been tooled to make their products.
They are a very conservative company when it comes to spending money and utilize very little computer technology for their offices and current business processes. Some of the staff still use typewriters!!! They do have an Accounting application, but that is about it. They do not currently use corporate email and neither Harry nor Bill have a computer on their desk.
The company and its employees are very active in their community and they all have a great sense of pride working for Walker, LLC.
Late last year, the major bike company of which Walker, LLC is a supplier, closed its doors and moved to China. This ended their business relationship and eliminated 65% of Walker’s revenues putting the company and its employees in jeopardy.
Walker, LLC is panicking and trying to determine what to do next.
Melissa Walker recommended to her family that they needed to get with the times. In doing so, create a totally new client base through the internet. She insured her family that the internet was their savior and they probably will end up selling more product than ever. Harry and Bill aren’t as enthusiastic as they don’t believe that technology is the “end-all-be-all”. But they are willing to listen to her ideas.
What is Being Asked of You
Melissa and you became friends at a Chamber of Commerce networking conference where the both of you exchanged business cards. She recently called you in hopes that you might some ideas on how they could utilize the internet or other technologies to sell their products and ultimately save the company.
She asked if you could meet with her, her Grandfather (Harry), and her Father (Bill) over lunch to discuss how technology can help keep their business open and successful. You agreed to meet.
Obviously, they have a sense of urgency to find an answer as their cash reserves can only keep the company afloat with its current employee base for about 4 months.
You meet with the three at lunch. After pleasantries, Harry asked…..”Tell me, how can the internet save this company? It is our hopes that we can keep this company solvent selling bicycle baskets to individuals via the internet!!!”
….And so begins your relationship with Walker, LLC.
Answer and complete the following, with Phase 1 and Phase 2 of the SDLC in mind. If needed, add any assumptions you need, but please state your assumptions.
- After Harry made his statements above, what is your first thought?
- Where do you begin?
- What are your major concerns about this company?
- What is it that you like about the company? Meaning what attributes do you feel can be built upon.
- What is the company culture? How does this play into you helping them?
- Off top of your head, without knowing much more about the company, what types of technology can help this company?
- In terms of feasibility (organization, technology, budget, and time), is this a project where you can be successful?
- Are there any constraints?
- Based on what you know, what is your recommendation at the conclusion of Phase 1?
- Let’s assume you choose to move onto Phase 2 and begin collecting requirements, what are you going to focus on as it relates to business processes?
- Are you concerned about their business plan or their lack there of? If so, what do you do? If not, why not?
- Where do you see technology helping them immediately?
- Based on the limited information above, what kind of business case do you see for them to prove it would be wise to invest into technology? Meaning, how much is the technology going to cost and how much would they save in expenses or gain in revenue?
- Ok…just for fun, how can technology save this company?? Be specific in describing HOW technology will save the company. Remember they need to overcome losing 65% of their revenues.
- On question 10, we assumed you moved on to Phase 2 of the SDLC. Would you have really recommended this? Why or why not?
Rural Town of Kentucky Case Study Case Assignment
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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