SRDS Media Buying Database Question
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
SRDS Media Buying Database Question
Assignment #1 – SRDS Media Buying Database
SRDS Media Solutions is a valuable resource for marketers and advertisers. As the largest and most comprehensive database for media rates and information in the world, SRDS provides a wealth of information to help construct a marketing plan.
You first need to get into the SRDS database provided by the library. Here’s how to do it:
From Macomb.edu, click on menu, then library
Scroll down, on the left side menu, select “E-Resources”
Click on Business then SRDS from the drop down menu.
PART 1 (3 points):
Once in the SRDS Database, click on Magazines, then Consumer Magazines in the Drop Down Menu (see the screenshot here Download screenshot here). On the left side of the page, under “Category,” click on “Select Consumer Classes” and select any magazine class that interests you, scroll to the bottom and select “apply.” Now, choose any one of the magazines in that class.
Which magazine did you choose?
What is the price of a 1-page, 4-color ad in the magazine that you chose? (use 1 ti –which stands for a “1 time purchase” of an ad). You will find this by clicking on the RATES & POLICIES tab.
What is the Total Circulation (which means the number of issues sold) of the magazine you chose? You will find this by clicking on the CIRCULATION tab. Please use the TOTAL Circulation if possible.
Now, you are going to look up a specific magazine: Us Weekly. You can type that in the search bar. Once the results show, you may have to scroll down to find Us Weekly. What is the cost for a full page COLOR RATE (1 ti.) in that magazine?
What is the Total Circulation of Us Weekly?
PART 2 (3 points)
Now we’ll search newspapers.
Go back to the home page (click on the SRDS logo at the top left of the screen). In the CATEGORIES & MARKETS submenu, click on NEWSPAPERS and then a pop-up screen should appear. Click on NEWSPAPERS, REPS & PRESS ASSOCIATIONS. Once you are at that new screen, use the search bar near the top of the screen to type in the names of the newspapers listed in the questions below in order to get the answers.
You need to search for the Detroit Media Partnership (this is the combined Detroit News & Free Press).
What is the cost of a full page color ad in a Sunday edition? You will find this by clicking on the RATES & POLICIES tab.
What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.
You need to search for the Lansing State Journal.
What is the cost of a full page black and white ad for the Sunday Edition? You will find this by clicking on the RATES & POLICIES tab and it is listed under BLACK & WHITE RATES.
What is the Total Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab – use the AAM-Newspaper Circulation number.
PART 3 (4 points)
Do you think advertising in print (magazines and/or newspaper) is worth the cost? Why or why not?
What type of company should advertise in a magazine? Why? (think in terms of budgetary considerations, types of products, number of locations, etc.)
What type of company should advertise in a newspaper? Why?
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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