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The Competitive Analysis Research Paper
The Competitive Analysis Research Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions
The Competitive Analysis Research Paper
SIE 415-515 Technical Sales and Marketing
Homework #6: Competitive Analysis Homework
Background: Understanding the competition is critical to the success of any organization. Many strategies and techniques are utilized for analyzing the competition, including SWOT Analysis, Porter’s Five Forces Analysis, and Competitor Strength Grids.
Assignment: Individual students or small groups (up to 3 students) are to perform a competitive analysis for a company or a product line of your choice.
Assume that you work for a specific company and have been asked to perform an analysis of your company’s competitive landscape for your upper management.
Any available resources may be utilized; however, all references should be provided. Be careful not to plagiarize. Analyze and synthesize information, and then write in your own words.
Based on the findings of the competitive analysis research, each individual or group will:
- Write a competitive analysis reportthat summarizes the findings of the analysis and makes recommendations about the sales and marketing strategies for the company based on the findings. The report should be well-organized, clear, concise and without grammatical and spelling errors.
It should contain all of the qualities of effective written communication that we have discussed throughout the semester. This report should be a minimum of four pages in length.
- Prepare a competitive analysis presentationthat summarizes the findings of the analysis and makes recommendations about the sales and marketing strategies for the company based on the findings.
The presentation should be polished and professional and should incorporate all of the qualities of an effective personal presentation that we have discussed throughout the semester. Include expanded explanations in the Notes area on each slide. This presentation should be between eight and ten minutes in length.
Submit your written report or PowerPoint presentation to the Dropbox by the due date. If more than one student worked on the assignment, be sure to include all student names on the first page AND in the Notes or Comments area in the D2L drop box submission. Make sure each person also puts the document in their own Dropbox.
Notes:
- Choose a real company, not the company you made up for the Team Project. You need an actual company that exists so that you can conduct your research. Choose a company that you are interested in learning more about, or choose a company that you already know and like.
- If your choice is a large company with multiple product lines, you may want to narrow the focus of your competitive analysis to one product line.
- Select one model of your choosing to use to perform the analysis. You don’t have to apply multiple models, even though there are many methods for performing this task. Just choose one that you like and that you think does a good job of describing the competitive landscape.
- Decide on your output: a written report or a PowerPoint with notes under each slide.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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