Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
The Coronavirus Pandemic Eesay Paper
Survey of Fashion |Designer Mask Assignment | Due Week 4 | 15% During the early days of the coronavirus pandemic, the U.S. Centers for Disease Control and Prevention and World Health Organization made it clear that, unless you’re sick or are a medical professional, you do not need to wear a face mask.
But other countries have already taken aggressive measures to prevent the spread of COVID-19 by telling citizens to wear masks, even if the masks are homemade.
Designer face masks have been around for at least a decade, a niche market catering to the chronically sick along with frequenters of Burning Man and fashionistas in Beijing. Now, amid the coronavirus pandemic, they are a coveted accessory for people around the globe. For this assignment:
- Develop a “designer” mask for either a specific store or a major brand or your own brand
- You will be pitching your mask idea to the Board of Directors of the brand (your class) and selling them on the idea as to why your design is a good fit for the brand.
- You are making a mock presentation, so be prepared to give a five-minute talk on the customer’s relationship to the brand (positioning), why your idea is important to engage the customer, and how much it will cost to make this mask. Use your best costing assumptions. If you are buying retail, cut your costs at least in half.
- Explain HOW you will be giving this mask to the consumer. Is there a minimum purchase before they get the mask? Do customers spend $100 and get the mask for free? Or is it a free giveaway to every single client?
Or only for select clients who spend a certain amount of money? Maybe they are VIP members of the brand? Maybe this is a limited time offer? Be detailed in how you will sell or give this mask away.
- Show your prototype idea to your Board of Directors (class), ready to receive critique as to why it is an excellent idea, or how it could be improved. This will be a 10-min boardroom (class) discussion.
This is typical of a marketing board meeting. You are pitching an idea, so be creative, and well-informed on the brand’s current marketing strategies and price points of their product line(s). Get creative! You are part of the Marketing Team, so develop an actual prototype of your mask idea, and include a 3-5 page PowerPoint to share with your business partners on the overhead projector as you introduce your new prototype for approval. Your digital theme board should be included.
- Develop a 3 – 5 page PowerPoint that is heavy on visuals. Explain the brand, the client, and a mood board (what inspired the mask?). You can show the PPT before you introduce the actual mask. Be sure to include front and side photographs of someone wearing the mask in your PPT.
- Tell us how you intend to distribute this mask. Gift with purchase? Special clients who spend a certain amount of money? Explain the marketing pitch on distribution of this mask.
- Develop a prototype of your mask style. Using a pre-made mask and transform it or preferably sew/make something unique. Get creative! If you can sew, make one. Otherwise, make your prototype using an existing mask and use your creativity to make the bag unique and appropriate for the brand/store you have chosen.
- This mask should be easily recognizable as fitting with your brand’s image.
- We will display and critique during class Week 4 and it will be “sold” as part of our online pop-up shop project in Week 10/11.
Overall Creativity and Execution of Mask / 60 PowerPoint Presentation / 30 Board of Directors (peer) Assessment / 10 TOTAL / 100
The Coronavirus Pandemic Eesay Paper
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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