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The Product Innovation Research Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages The Product Innovation Research Paper
Description/Paper Instructions
Video material
3 Lessons on Innovation We Can Learn from Jeff Bezos’ Success. Gala 2017. https://youtu.be/LqL3tyCQ1yY . Available at https://blog.hypeinnovation.com/3-lessons-on-innovation-from-jeff-bezos
Diffusion of Innovation Theory by Rare. Available at https://www.youtube.com/watch?v=9QnfWhtujPA
Steve Jobs announcing the first iPhone in 2007. https://youtu.be/wGoM_wVrwng
Required Reading
Im, S., Montoya, M., &Workman, J. (2012) Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation and Management. 30(1) 170-185. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/bc15/2ff392741f467a39868d104ad13cdd79ea3c.pdf
Dohrmehl, L. (2017) Relive 10 years of amazing iPhone innovation. CultOfMac. Retrieved October 21, 2017, from https://www.cultofmac.com/461109/today-in-apple-history-celebrate-10-years-of-iphone-goodness/
Neilson, J. (2014) 10 Innovation Lessons From Steve Jobs And Apple: Story of the iPhone [And The Theory of Integrative Innovation]. The Innovative Manager. May 21. Retrieved October 21, 2017, from https://www.theinnovativemanager.com/innovation-lessons-steve-jobs-apple-story-iphone/
Optional Reading
Sarwar, M. and Soomro, T. (2013) Impact of smartphones on society. European Journal of Scientific Research. 98(2):216-226. Retrieved November 15, 2017, from
https://pdfs.semanticscholar.org/2c28/0b6a690442a97a571e09b2404e2d21720db4.pdfVerstraete, G. (2015) Mapping the rise of the iPhone: Between phones and mobile media. NECSUS. European Journal of Media Studies. 3(1):21-41. Retrieved November 15, 2017, from http://www.ingentaconnect.com/contentone/aup/necsus/2014/00000003/00000001/art00003?crawler=true
Lee, E. and Yazdanifard, R. (2015) How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing. 4(2). Retrieved November 15, 2017, from http://jormonline.com/index.php/jorm/article/viewFile/116/45
Module 3 – Case
PRODUCT INNOVATION
Assignment Overview
In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.
Case Assignment
Prepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic: “What we can and can’t learn about product innovation from the experience of the iPhone”
In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations?
What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading?
Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved.
Assignment Expectations
Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Module 3 – SLP
PRODUCT INNOVATION
During Module 3, you will proceed to implement your source-gathering strategy by collecting or at least examining and recording the key sources that you will be citing in your literature review. It is expected that you may need to modify your strategy in some ways, if you are having difficulty obtaining the kind of information you seek.
During this module, you want to assemble the bulk of the material you put into your literature review. You will also begin to develop paragraphs for the review as you read and review your sources and fit them into the proposed structure of your review.
As your SLP submission for this module, you are to prepare a short paper describing your success or lack thereof in obtaining materials that you need and your success or lack thereof in finding within the sources the support material you need for your draft (quotations, etc.)
You need to include at least one sample paragraph from your literature review draft that you are assembling, in which you use sources for the purpose of reviewing literature. The aim of this part of the submission is to show that you can in fact construct a suitable literature review paragraph based around your sources.
You should also include any additional information about the progress of your project overall, including difficulties that you might be facing, changes that might need to be made in your draft, and any help that you might need from your instructor as you move toward a complete draft of the literature review.
SLP Assignment Expectations
Length: The written component of this assignment should be 3-4 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Discussion 3:
My progress with reviewing the literature
How are you coming with finding the materials that you need for your review? Are you encountering any significant problems overall? How have you overcome any problems you met thus far?
What kind of assistance can you offer to your colleagues with the problems that they are presenting here? Any advice or specific suggestions for anybody?
300 Words
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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