Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
The Toyota Dealers’ Research Paper
The Toyota Dealers’ Research Paper
On August 20, 1996, the North Texas Toyota Dealers Association filed suit against Michael Irvin, the Dallas Cowboys player who entered a no contest plea to charges of cocaine possession earlier in the month. The Toyota dealers’ suit alleges Mr. Irvin represented himself as a moral person when he signed an endorsement contract with the Association and that, with the drug plea; he can no longer be used as a spokesperson.
The suit also asked for the return of the Toyota Land Cruiser (valued at $50,000) that Mr. Irvin was given as part of the endorsement contract.” The lawsuit also asked for the costs of the aborted campaign and $1.2 million in lost sales. Total damages requested were S1.4 million.” Mr. Irvin returned the car voluntarily and received a sentence of four years, with deferred adjudication; a fine of 510,000; and 800 hours of community service.
He was also suspended by the NFL for the first five games of the 1996-1997 seasons for his involvement with drugs.” The Irwin situation was an early case that signalled the beginning of a long line of celebrity endorsement cases that continue to present issues for companies, advertisers, and sponsors.
In fact, the Irwin situation marked the beginning of the common use of the “morals clause.” A morals clause permits the organization to end the endorsement relationship with the celebrity if the celebrity engages in illegal or immoral conduct, generally defined to include drug use, arrest, violence, and, in the case of CEOs, affairs.
In 2005, international model Kate Moss appeared in a grainy videotape showing her using cocaine. On the tape she is heard to say that she doesn’t “do drugs more than any-one else.” Following the release of the confession and the pictures from the video in London’s Daily Mirror, the supermodel apologized.
However, Burberry and Chanel, two of the companies who use Ms. Moss as their representative indicated that they would not be renewing her contract. H&M, Europe’s largest clothing company (with seventy-eight stores) that carries designers such as Stella McCartney, listened to Ms. Moss’s side of the story and initially agreed to give her a second chance.
However, public reaction in London was so negative that the company withdrew the contract.” Customers inundated the stores, complaining that allowing such a role model for teen-type clothes was unacceptable. The public relations representative for the store said, “If someone is going to be the face of H&M, it is important they be healthy, wholesome and sound.’
Ms. Moss has since had her contracts with H&M and several other companies reinstated. In 2006, Paramount Pictures ended its multibillion relationships with superstar Tom Cruise. Mr. Cruise had had a fourteen-year relationship with Paramount Studios, a division of Viacom.
However, Sumner Redstone, the chairman of Viacom, announced (to the surprise of many) the termination. The Cruise-Paramount partnership has earned $2.5 billion in box office sales since its inception. Citing Mr. Cruise’s personal behaviour, Mr. Redstone indicated, “As much as we like him personally, we thought it was wrong to renew his deal. His recent conduct has not been acceptable to Paramount.
” He also added, “It’s nothing to do with his acting ability, he’s a terrific actor. But we don’t think that someone who effectuates creative suicide and costs the company revenue should be on the lot.” He also added, in reference to Mr. Cruise jumping on the chair during an interview on the Oprah Winfrey show, “He had never behaved this way before, and he really went over the top.”
The other conduct Mr. Red-stone was referring to was Mr. Cruise’s public disputes over depression, psychiatry, and treatment (grounded in his Scientology faith), and his public romance with much younger actress Katie Holmes (the couple were expecting their daughter, Suri, prior to being married).
However, an insider said the issue was the cost of the contract, the overhead, as well as the cost of Mr. Cruise’s executive team. Mr. Redstone also estimated that Mr. Cruise’s behaviour prior to the release of Mission Impossible III resulted in lost sales of about $100 to $150 million. Mr. Redstone added, “I feel badly.
Essentially he’s a decent guy and a great actor.” In 2007, Verizon withdrew its sponsorship of the Gwen Stefani tour when a raunchy video of her opening act, Akon, appeared online. The video shows Akon engaged in questionable on-stage behavior with a young fan that was under the age of eighteen.
The video resulted in considerable coverage and outrage from parents and commentators. Akon indicated that the club where the video was made was supposed to be checking IDs and he assumed that the young woman (a pastor’s daughter) was eighteen. He issued the following apology:
“I want to sincerely apologize for the embarrassment and any pain I’ve caused to the young woman who joined me on stage, her family and the Trinidad community for the events at my concert.” Akon’s album, Konvicted, has sold 2.2 million copies and was number II on the Bill-board charts in May 2007.
Ms. Stefani’s album had sold 1.2 million copies. Under the terms of its sponsorship contracts, Verizon had the right to end its relationships with singers for criminal charges or other misconduct. Ms. Stefani’s manager said,” This kid is not getting a fair shake [referring to Akon). I strongly disagree with their take on it.
How this has anything to do with Gwen Stefani I have no idea.” Verizon was still required to pay Ms. Stefani the cash due under the contract (estimated at $2 million), but it would no longer have advertisements or other promotional materials as part of the tour. Verizon issued the following statement “We made a decision, based on what we saw, and, in this case, our own customers, who we listen to, were reacting.
Does the decision of the companies/associations in terminating the contract with such celebrities emerge from a concern about the moral health of a society or does is emerge from a simple costbenefit analysis? Comment with reference to the above cases?
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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The Toyota Dealers’ Research Paper
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