The U.S. And International Ethical Marketing Considerations

The U.S. And International Ethical Marketing Considerations

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

The U.S. And International Ethical Marketing Considerations

Focus of the Final Paper

The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.

Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

Describe the product you selected in terms of the four utilities of customer value.

Identify the product’s target market at home and in your stated foreign market.

Indicate the competition of the product category in both home and foreign markets.

Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.

Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.

Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).

Discuss the U.S. and international ethical marketing considerations.

Writing the Final Paper

The Final Paper:

1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (not including the title and reference pages).

2. Must include a title page with the following:

a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement.

4. Must address the topic of the paper with critical thought.

5. Must end with a conclusion that reaffirms your thesis.

6. Must use at least five scholarly references in addition to the course text.

7. Must document all sources in APA style, as outlined in the Ashford Writing Center.

8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Question 1
What three things should you notate or jot down before preparing to revise? Your response to this short answer question should be brief, concise, and specific.

Question 2
what are the two natural feelings that you should set aside in order to recognize that revision offers an opportunity to upgrade your strong features and strengthen your weak ones? Your response to this short answer question should be brief, concise, and specific.

Question 3
According to this units reading, what are the purposes of both the introduction and conclusion? Your response to this short answer question should be brief, concise, and specific.

Question 4

what are five questions that you might consider as you look over the materials in your portfolio? Your response to this short answer question should be brief, concise, and specific.

Question 5

what are five questions that you might ask yourself when considering the revision of sentences? Your response to this short answer question should be brief, concise, and specific.

Question 6

what are five questions that you might ask yourself when considering the revision of paragraphs? Your response to this short answer question should be brief, concise, and specific.

Question 7

when revising with a computer, what are five tips that a writer should keep in mind? Your response to this short answer question should be brief, concise, and specific.
Question 8

In one to two sentences, define â revision. Your response to this short answer question should be brief, concise, and specific.

.Question 9

the textbook suggests that you should read your essay at least three times, once for each of which three reasons? Your response to this short answer question should be brief, concise, and specific.

.Question 10

what are the three elements that you need to control within your own mind as a writer in order to revise successfully? Your response to this short answer question should be brief, concise, and specific.

Question 11
Using what you have learned in this units reading about writing in the disciplines, write a 100-200-word short essay that addresses some or all of the following: What is your major? What â discipline does that major most easily fall into? Given what you know about your major so far, what types of methodologies are used? What kinds of evidence are considered permissible? What type of documentation format is most often used in that discipline? What kinds of questions does the discipline ask itself? What are some of the writing assignments in the discipline?

Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.

Question 12

in a 100-200-word short essay, address the following questions: When considering the whole essay in revision, how do you understand FACT? What is your definition of each of the letters of this revision strategy? What are some questions that you would ask of the text when considering each letter? How does this approach help to ensure that the essay has a holistic revision approach?

Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.

Question 13

in a 100-200-word short essay, describe the approach to the essay examination as presented in your reading. You will want to summarize, paraphrase, and condense the information. You might consider organizing your response by glossing over the entire process or by honing in on a particular aspect of the reading.

Your essay will also be graded on its development and completeness. Be sure that you revise and proofread your response. If you use outside sources, including your textbooks, you need to use quotation marks for lifted language, as well as in-text and reference list citations. If your essay is less than 100 words, you will not receive full credit.

reference for this work :

Course Textbook
Aaron, J. E. (2010). The Little, Brown compact handbook with exercises (2nd custom Ed.). New York, NY: Longman.
Lester, J. D., Lester, J. D., Reinking, J. A., & von der Osten, R. (2010/2011). Strategies for writing successful research
papers (2nd custom Ed.). New York, NY: Pearson Learning Solutions.

The U.S. And International Ethical Marketing Considerations

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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The U.S. And International Ethical Marketing Considerations

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