What stage is a product at in the product life cycle Essay Case Assignment

What stage is a product at in the product life cycle Essay Case Assignment

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

What stage is a product at in the product life cycle Essay Case Assignment

4 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due Tuesday by 2pm EST! Please include all references if necessary and NO LATE assignments.

 

Week 3 DQ1 

Select a product with which you are familiar. What stage is this product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to this product as it continues through the product life cycle? How will this affect marketing of the product? DQ: 3.2

 

Week 3 DQ2 

Select a product or service. Then, select three different organizations that provide your selected product or service and compare the prices associated with it. What is the difference between the prices among the different organizations? What is the rationale for this difference? DQ: 3.3

 

Week 2 DQ3 – influencing

There are many influences over our choices as consumers including culture, social class, family, perceptions and personality.  As a “marketer” we are trying to influence the buyer’s decision making process and put our product in front of them in a way that hopefully generates a need recognition for our product.  Where in this decision making process or among the major factors that contribute to who we are as consumers, could a “marketer” exhibit the most influence?

 

Week 2 DQ3 – the store

The first is a need recognition, the second is information search (where would you look to make a decision?), the third is alternative evaluations, the fourth is purchase decisions, and the fifth is post purchase behavior.  At which step(s) do you think a store could exert the most influence?  Where might the look and feel of a store come in to

play as an influencer?

 

Business-Supply Chain $$-Negotiable

Scenario:

You have been retained by a group of investors who plan to manufacture and market a line of power hand tools, including electric drills, saws, and sanders. The investors would like you to guide their decisions regarding how they should design and organize their supply chain and how they should approach the operations management

aspects of the production facility, as well as operations issues related to the success of the entire supply chain that they should consider and attempt to influence in their role as a major and critical component of the supply chain. The investor group will own and operate the production facility and are willing to consider ownership of any

other component of the supply chain that you recommend they own and manage.

You are to prepare a business report that addresses the challenges of ensuring all business units in the supply chain have the right amount of the right product in the right place at the right time and at the right cost. The operation of the supply chain should achieve synergistic results that provide sustainable dominant competitive

advantage. The business report should focus on the concerns that the investor group has expressed and include, but not be limited to, any additional concerns the investor group has not yet considered.

Task:

Create a business report based on the above scenario in which you do the following:
Recommend, with sufficient support, the adoption of one of the following strategies by the power tool company: a Keiretsu network, a virtual company, a vertical integration, or a different supply chain strategy.

 

 

 

Discuss metrics that could be used to measure performance of the supply chain.

 

 

 

Discuss three of the following issues that could complicate the development of an efficient, integrated supply chain: local optimization, incentives, large lots, and the bullwhip effect.

 

 

 

Recommend two tactics or methods which are opportunities for effective management in an integrated supply chain.

 

 

 

Explain the actions that should be taken to mitigate one clearly identified possible risk for each of the following areas:

 

Process

 

Control

 

Environmental

 

 

 

Note: Please clearly identify the risk you are addressing with each mitigation plan.

 

 

 

1. Recommend a hierarchical functional organizational structure for the power tool manufacturing company.

 

Discuss what departments might be included in the operations function of the company.

 

 

 

1. Discuss strategic operations management decisions related to at least three of the following concepts that would support the implementation of the company’s mission and strategy:

 

Design of goods and services

 

Design of process and capacity

 

Quality

 

Location

 

Layout design

 

Human resources and job design

 

Supply-chain management

 

Inventory

 

Scheduling

 

Maintenance

 

Discuss whether the company should adopt a consumer-focused mass customization process.

 

 

 

1. Recommend actions to improve cost effectiveness for eachof the following:

 

Manufacturing facility

 

Supply chain

 

 

When you use sources, include all in-text citations and references in APA format

What stage is a product at in the product life cycle Essay Case Assignment

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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