WHOOFIES Needs Of The Target Market
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
WHOOFIES Needs Of The Target MarketRunning Head: WHOOFIES 1WHOOFIES 2MKT 113: Final Project Part I Milestone TwoWhoofies – A Meal for PuppiesTashia HendersonSouthern New Hampshire UniversityIntroductionIn this ensuing discussion, the primary goal is to highlight a new product called Whoofies and its target market. The company that has produced the product is primary a pet store with special interest in puppies. The firm has diverged its resources in the past to focus on puppies specifically due to two main reasons. Firstly, the demographics in America have shown that there are more dog pet lovers than cat or any other pet. Thus, puppies are the most dominant pet in the entire U.S. as supported by Nagasawa et al. (2016). Secondly, the management seeks to offer a sustainable way of caring for pets something that has been missing for a while now. With these reasons, the enterprise has decided to make a product prepared in organic gardens and methods to get a fully organic and natural breakfast cereal for the puppies in America.Target MarketThe target market for the product includes all the dog owners with puppies or the puppy owners specifically. The product is served in the morning which is the most important meal of the day. Since it is so important it has to be taken daily increasing the likelihood of purchases for Whoofies. Such customers are well distributed all over the States. It means wherever the firm has a branch, there will be interested dog owners. Thus, the product has high chances of being accepted.Needs of the Target MarketThe target market is broad and geographical well distributed. The needs of this market are varied. The variation exists due to the difference eating habits of different dog types. Additionally, different dog owners have different set of beliefs as to what their dogs should eat. There are those who want their dogs to eat organic food and those who are opposed to the idea. Those that want organic food for their puppies are the target market for this product (Colley, 2013). Such are the varied needs of the market with only a section of the falling into the category that the company targets.ConclusionTo make a product that will cater for the organic food needs of puppies is the background behind Whoofies. This product is meant to create a bridge between keeping a pet and doing so sustainably. The world is moving towards sustainable options in virtually every activity. It is only fair that the pet-keeping fraternity joins in through such products.ReferencesColley, P. A. (2013). Obtaining dogs from pet stores versus noncommercial breeders. Journal of the American Veterinary Medical Association, 243(2), 189-190.Nagasawa, M., Kanbayashi, S., Mogi, K., Serpell, J. A., & Kikusui, T. (2016). Comparison of behavioral characteristics of dogs in the United States and Japan. Journal of veterinary medical science, 78(2), 231-238.
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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